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Wendy’s was founded with the belief that a company should do more than just sell their product and service to their consumers. Wendy's founder, Dave Thomas, has always had the strong desire to help children in need all around the country and the world. He believes it is his personal duty and the personal duty of his company to give back to children in order to help them achieve their lifelong goals and aspirations. In following with that desire to help, Wendy’s has partnered with St. Jude Children’s Research Hospital in order to live up to their company’s value of giving back to those who deserve it the most.
Wendy’s has been a partner with St. Jude since 1999 through various programs: the St. Jude Halloween Promotion, St. Jude Dream Home, the Columbus gala Discover the Dream and most recently as a Regional St. Jude Thanks and Giving pilot partner.
Five Wendy’s franchise locations currently partner with St. Jude: DavCo Restaurants, Cedar Enterprises (which consists of Cedar of New England, Wendy’s of Las Vegas, Trident Foods, SeaWend and Cedar of San Antonio), Emerald Foods, Chuck Theobald and Wendy’s Co-Op of Paducah. These franchise locations (except Wendy’s Co-Op of Paducah) sell Frosty shaped key-tags November 16 through March 31. Any patron that purchases a $1 key-tag is eligible to receive a Jr. Frosty with each visit to participating locations through December 31, 2013. Wendy’s Co-Op of Paducah sell Frosty shaped key-tags April 29 through June 30. Any patron that purchases a $2 key-tag is eligible to receive a Jr. Frosty with each visit to participating locations through December 31, 2013.