Country, Hispanic radiothons kick into high gear


Country Cares seminar

Chicago's US99 raised more than $1.1 million during its
annual Country Cares radiothon for St. Jude.


The 2005 radiothon season is in its busiest time of year, and dozens of Country Cares for St. Jude Kids® and Promesa y Esperanza partner stations are already celebrating exciting results.

Kicking off the January events was WBVR in Bowling Green, Ky. The folks from the "Gen-u-wine Country" station nearly doubled their toteboard from last year. WSIX in Nashville, Tenn., also joined the double-up team. Its staff helped raise more than $400,000, almost twice the total raised in 2004. Other stations showing significant jumps in pledge totals include WHKR in Melbourne, Fla.; KSON in San Diego, Calif.; and WMZQ in Washington, D.C.

"People are obviously in a giving mood," said WSIX's Regional Vice President of Programming Clay Hunnicut. "St. Jude impacts so many every day of the year, and our efforts must continue to save children's lives."

Other highlights among the Country Cares family include WGKX in Memphis, which raised more than $450,000 and Atlanta's WKHX, which surpassed the $1 million mark for the second time in its two-year Country Cares history.

WUSN in Chicago brought in most of its $1.1 million in pledges from loyal listeners who showed their support for St. Jude by becoming Partners In Hope. In return, the station's staff gave each of the Partners In Hope two tickets to the opening night of its summer concert series featuring Keith Urban. The on-air personalities at Houston's KILT also asked their listeners to become Partners In Hope, and that helped the station raise more than $500,000.

"We are proud to be associated with this worthy cause," said Laura Morris, vice president and general manager of Infinity Radio Houston. "The research done at St. Jude directly benefits the children in our community right here in Houston. We are proud to be able to continue the KILT tradition of making a difference in people's lives."

In the Promesa family of radio stations, New York's WADO 1280 AM became the first Promesa y Esperanza radio station to hit the $1 million mark with its radiothon broadcast Feb. 10-11.

WADO's  fourth annual radiothon aired in 15 markets across the Univision Radio network, and raised $1.175 million in pledges. During the radiothon, Dr. Isabel Gomez-Bassols, the nation's most popular Hispanic radio psychologist, encouraged her radio listeners to support the life-saving work at St. Jude. Just two weeks prior, Gomez-Bassols visited St. Jude, touring the facility, learning about the work that goes on every day at St. Jude and meeting some of the Hispanic patients who are fighting for their lives against cancer.

In early December, Spanish-format station La Ley in Chicago, Ill., raised more than $800,000 during its second annual radiothon. St. Jude patient Tayde Cruz appeared at the event and shared her story of surviving childhood cancer with listeners. And in Miami, Fla., Univision Radio's Promesa radiothon raised more than $230,000 on Feb. 17 and 18.

Also helping to kick off the Promesa y Esperanza radiothon season were KRNV in Reno, Nev.; KYQQ in Witchita, Kan.; KLBN in Fresno, Calif.; and KTUZ in Oklahoma City, Okla.

Congratulations and thank you to all of the Country Cares and Promesa y Esperanza stations for kicking off another successful radiothon season. Check your local country music or Spanish-format radio station to see if they are part of the Country Cares and Promesa y Esperanza families.

 

March 2005

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