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Thanks to generous corporate partners like Kmart, CVS/pharmacy, Dick's Sporting Goods, Williams-Sonoma, Inc. and Sterling Jewelers Inc., the 2010 Thanks and Giving® campaign was another great success for St. Jude.
More than 60 corporate partners participated in the seventh annual campaign, which kicked off in November with TODAY show appearances by Marlo Thomas, St. Jude national outreach director, and Give thanks. Walk.™ events in 63 cities across the country. Created by Thomas and her siblings, Terre and Tony Thomas, in 2004, the campaign has become a holiday tradition that encourages shoppers to "Give thanks for the healthy kids in your life, and give to those who are not."
Among those participating in the campaign were Target, Ann Taylor, Inc., Domino's Pizza, AutoZone, New York & Company and GNC. Joining Old Navy as a new partner were HomeGoods, Cornerstone Brands, Expedia, Tumi, Trump and Talbots. These retailers and more displayed the Thanks and Giving magnifying glass logo during November and December, supporting the hospital through add-ons at the register or by offering specialty merchandise for purchase. Since 2004, Thanks and Giving has raised more than $242 million to support the lifesaving work of St. Jude.
Kmart, the St. Jude 2010 Corporate Partner of the Year and lead fundraiser for the 2009 and 2010 Thanks and Giving campaigns, continued its support for a fifth consecutive year through customer add-ons at Kmart locations throughout the country. This year, Kmart added a new promotion for
St. Jude. Audrina Patridge, spokeswoman for Bongo clothing brand exclusively available at Kmart, teamed up with St. Jude patient Chase at the Kmart store in Burbank, California, on December 1 to select items to donate to the St. Jude holiday gift shop for patients and families. At a media event held in Los Angeles on December 9, child actor and Kmart's "Official Fun Ambassador," Rico Rodriguez (also known as Manny on ABC's Modern Family), took St. Jude patient Carson on a toy shopping spree for himself and the kids at St. Jude. Kmart has raised more than $23 million for
St. Jude since becoming a partner in 2006.
The Brooks Brothers flagship store in New York once again held a special holiday celebration on December 8. The event, which featured arts and crafts and a live performance from Wynton Marsalis and members of the Jazz at the Lincoln Center Orchestra, was highlighted with a book reading by Marlo Thomas. During the event, customers received 15 percent off all purchases, and 10 percent of the evening's net sales were donated to St. Jude. Brooks Brothers has raised more than $4.1 million for St. Jude since first partnering with the hospital in 2006.
David Bouffard, vice president of public relations for Sterling Jewelers Inc., the parent company of Kay® Jewelers and Jared® the Galleria of Jewelry, joined St. Jude patients and siblings Austin and Haley on NBC's TODAY show on December 10. They helped promote awareness of St. Jude and the Thanks and Giving campaign, which the company has supported through the sale of plush animals. Customers could purchase a plush bear or puppy in any Kay or Jared location. Sterling has partnered with St. Jude for 12 years and has raised more than $22 million for the kids of
During Thanks and Giving, Old Navy teamed up with Awkward Family Photos and awkwardfamilyphotos.com duo Mike Bender and Doug Chernack to bring the Old Navy Awkward Family Holiday Photo Mobile to four key markets across the country. Through this promotion customers could take awkward holiday photos and make a donation to St. Jude. Old Navy committed to donating at least $10,000 to St. Jude, with additional donations for celebrity participation. Singer/actress Ashlee Simpson-Wentz and her family participated in the Awkward Family Holiday Photo event in Los Angeles December 11. Other events were held in San Francisco, Chicago and New York. Old Navy customers throughout the country also gave to St. Jude by purchasing Old Navy gift cards; 5 percent of each in-store gift card purchased through December 31 was donated to St. Jude.
"We are so grateful for the commitment and generosity from our partners and their customers who joined the Thanks and Giving campaign to raise funds critical for the research and treatment taking place at St. Jude," said Marlo Thomas. "They help us keep our promise that no child is ever turned away because a family can't pay."
Here's what a few partners said about the 2010 campaign:
"Each year, we look forward to supporting St. Jude's mission to help improve the lives of children across the country with serious health conditions. Being recognized as Partner of the Year for 2010 has been an honor and we are proud to have helped raise more than $23 million since 2006 for the Thanks and Giving campaign to give even more children the chance to live a longer and healthier life."
Bruce Johnson, Interim CEO and President, Sears Holdings Corporation (Kmart is a wholly owned subsidiary of Sears Holdings Corporation)
Dick's Sporting Goods
For more than 60 years, Dick's Sporting Goods has been helping kids and teens pursue their dreams through sports and outdoor activities. We began our partnership with St. Jude Children's Research Hospital as a meaningful way to help children who are fighting cancer and other catastrophic diseases. We are honored to be a part of the St. Jude family as we participate in our fourth year of the Thanks and Giving Campaign and are continually humbled by the remarkable generosity of our customers and associates.
Don Germano, Senior Vice President of Operations, Dick's Sporting Goods
"Year after year, we see the remarkable lifesaving work performed at St. Jude, and we are very proud of our partnership. Our participation in the Thanks and Giving campaign gives us an additional opportunity to help generate incremental awareness and funds to help the kids of St. Jude. In our opinion, there is no other organization in the world like St. Jude."
Terry Burman, Executive Chairman, Sterling Jewelers Inc.
"AutoZone customers and our employees (known as AutoZoners) demonstrate their compassion and generosity in so many ways, but especially when it comes to St. Jude Children's Research Hospital. Since 2001, we have supported and believed in the mission of St. Jude and are honored to be a part of such an amazing organization. A heartfelt thanks to the St. Jude team who are working to find cures for cancer, and for caring so much about St. Jude children and families."
Lisa Kranc, Senior Vice President Marketing, Customer Satisfaction, AutoZone Inc.
New York & Company
Our commitment to the Thanks and Giving campaign has continued to grow over the years. We are inspired and moved by work being done at the Hospital and the stories of the families seeking assistance. We are proud and honored to play a small role in helping to give a child a future and being associate with an organization like St. Jude. We thank you for the opportunity to participate.
Kevin Finnegan, EVP, Global Sales, New York & Company
"All of us at AOL are inspired by the incredible lifesaving work that goes on at St. Jude. We're proud to support the fight against catastrophic childhood illnesses and leverage our AOL network to raise awareness and funds for the Thanks and Giving campaign."
Tim Armstrong, Chairman and CEO, AOL
It is truly an honor for GNC to be affiliated with St. Jude and the amazing work that they do. Each year the Thanks and Giving campaign brings out overwhelming generosity from our customers as well as the entire GNC organization. Despite tough economic times, customers understand the hope
St. Jude offers children and their families as well as inspire all of us to Live Well and Give Back. This year we raised $1.9 million in support of the efforts St. Jude gives.
Tom Dowd, EVP, Store Operations & Development, GNC
"Our partnership with St. Jude continues to truly make a difference in the lives of children around the world, and we are grateful to our customers and employees for their support of this great cause."
Matthew McCauley, Chairman and CEO, The Gymboree Corporation
"Our annual St. Jude Thanks and Giving campaign holds special meaning for our partners, employees and customers. This year, we wanted to offer a unique program—our first ever heART holiday ornament collection designed by more than 70 of our partners—all to benefit the children of St. Jude. The collection reflects the creativity and compassion of our partners—and we couldn't be more thrilled with the response we have received."
Mindy Grossman, CEO of HSN, Inc.
"Empowering our associates to make a personal impact on the lives of children and their families in communities everywhere allows them to truly take ownership in the success of St. Jude Children's Research Hospital. Through the Thanks and Giving campaign, we are able to embrace the power of one and collectively make a difference. We're proud of what we've helped accomplish but recognize that together, there is so much more to do."
Claudio Del Vecchio, Chairman and CEO, Brooks Brothers
The Melting Pot
"One of the most rewarding things about our partnership with St. Jude is knowing that the mission of curing cancer is within reach. As a part of the St. Jude family, we are achieving the mission of eliminating pediatric cancer. What an amazing opportunity we can give our guests and team members by being a part of this mission."
Bob Johnston, COO, The Melting Pot