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Since 2003, The Melting Pot has been a generous partner for St. Jude Children’s Research Hospital, helping raise funds to ensure the lifesaving work of the hospital continues. And 2008 was no exception.
The Melting Pot and its customers once again demonstrated their continued compassion for the children of St. Jude, especially during the St. Jude Thanks and Giving® campaign this past November and December.
As part of the campaign, The Melting Pot makes a $1 donation to St. Jude for every four-course Big Night Out meal feature that is ordered. And for every $10 a customer donates to St. Jude, The Melting Pot gives a Fondue for the Kids card, worth $20 off a $50 purchase during the 2009 calendar year.
Guests of The Melting Pot helped the company increase its donation to St. Jude by 72% over its 2007 Thanks and Giving total and brought their total funds raised for St. Jude to more than $4 million. To celebrate, The Melting Pot is including a special note in its Valentine’s Day menus thanking its guests for the outpouring of support shown and to recognize its employees who effectively shared the St. Jude story with guests.
Company officials believe nationwide kickoff meetings on November 1, which featured St. Jude videos, helped connect the staffs of more than 141 locations with the St. Jude mission. Each staff was then tasked with setting individuals goals, which formed the company’s national goal when combined together.
“People tend to support that in which they help create,” said Kendra Sartor, vice president of Brand Development for The Melting Pot. “By asking servers to set goals they were able to get them excited about a number which they believed that they could achieve.”
The Melting Pot’s Chief Operating Officer Bob Johnston agreed. “The Melting Pot’s principle of Family & Belonging means we care for those around us,” he said. “Our relationship with St. Jude has united our nearly 5,000 team members across the country as we rally around this cause. Perhaps more than ever before, our young and energetic workforce wants to be a part of an organization that has a sense of purpose. As we go to work every day it has become about more than making a living. Helping St. Jude and the many families they serve have helped clarify this for us. We feel we receive more than we give.”