ALSAC/St. Jude names Callahan and Hall to executive leadership team

Fundraising arm of St. Jude Children's Research Hospital adds new chief marketing officer, chief legal officer

Memphis, Tennessee - October 20, 2010 – ALSAC, the fundraising organization of St. Jude Children's Research Hospital, has added two new members to the executive leadership team—Emily Callahan in the newly created role of chief marketing officer (CMO) and Sara Hall as chief legal officer (CLO).

Richard C. Shadyac Jr., who joined the organization as CEO in September 2009, played a key role in creating the CMO position to round out the executive leadership team and help effectively usher in a new era of global brand management for the organization. Callahan will be responsible for developing marketing strategies and the promotion and protection of the brand, which was recently named the number one most trusted nonprofit brand by Harris Interactive.

"Emily's proven track record in marketing and operations, particularly in the nonprofit sector, and her extensive experience in building and nurturing strong global brands will be tremendous assets as we expand our reach and increase the number of children and families we are able to serve," said Shadyac.

Prior to joining ALSAC/St. Jude, Callahan served as senior vice president, global marketing and networks, at Susan G. Komen for the Cure. At Komen, she led a marketing team that included communications, brand marketing, interactive marketing, events, internal communications and multicultural marketing and also oversaw the global network team responsible for oversight of 125 independently incorporated affiliates and 50-plus network partners. She was a driving force in redefining Komen's brand and the development of its global marketing strategy. Before Komen, Callahan was a supervisor in the Dallas office of Edelman Public Relations Worldwide.

"Being named CMO of one of the world's most respected nonprofits whose mission is to find cures for catastrophic illnesses and save the lives of children is an honor and cause that is incredibly close to my heart," said Callahan. "The creation of the CMO role is a natural evolution as the organization works to expand its reach and fundraising to deliver on the founding dream that no child should die in the dawn of life."

Callahan has received several accolades including being named the 2007 Nonprofiit Public Relations Director of the Year, 2008 Corporate Social Responsibility (CSR) Pioneer of the year award in the category of CSR Executives by PR News and the Dallas Business Journal's Top 40 Under 40 list. She earned a bachelor's degree in journalism from Baylor University and graduated summa cum laude with a master's degree in journalism from the University of North Texas.

As chief legal officer, Hall will collaborate with all divisions of the organization to ensure all legal and regulatory requirements are followed. She comes to St. Jude from the Shelby County Airport Authority in Memphis, Tennessee, where she served as Vice President/General Counsel and provided legal counsel on all matters, including employment, litigation, construction, corporate governance, policy, risk, insurance, compliance, environmental and financing.

"Hall's extensive and diverse legal background and her reputation as a strong community leader are key as we steward the money entrusted to us and grow our reach locally, nationally and internationally," said Shadyac.

Hall is well-known and respected in the Memphis-community where she has served as city attorney, interim director of human resources and administrator of benefits for the City of Memphis and as assistant general counsel for the University of Tennessee Health Science Center. She also was an associate with the Memphis law firm of Baker, Donelson, Bearman & Caldwell and is an honors graduate of the University of North Carolina School of Law.

"I am constantly touched by the mission at St. Jude," said Hall. "With the many volunteers, employees and fundraising activities, and the ever-changing legal and regulatory requirements for nonprofits and employers, I'm looking forward to the challenge this position presents. I am energized by the incredible lifesaving work of St. Jude, and I am focused on ensuring that St. Jude maintains its reputation of being a charity the public can trust."

ALSAC, which conducts fundraising for St. Jude nationally and internationally, employs more than 1,000 full and part-time employees. In fiscal year 2010, ALSAC raised nearly $692 million for the sole purpose of supporting the mission of St. Jude, which has a daily operating budget of $1.5 million. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive and also named the nation's top children's cancer hospital by U.S. News & World Report. To learn more, visit

About St. Jude
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. St. Jude was named the nation's top children's cancer hospital in the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. For more information, go to and follow St. Jude on and

October 2010