It's a Build-A-Bear birthday celebration!

Photography by Seth Dixon

Everyone had a “beary” happy time when Bearemy, the official mascot of Build-A-Bear® Workshop, arrived to host his birthday party on the campus of St. Jude Children’s Research Hospital in Memphis, Tennessee.

More than sixty St. Jude families attended the August 17 event, and each one received a $10 Build-A-Bear Workshop gift card and a personal note of encouragement written by a Build-A-Bear Workshop party guest.

Bearemy posed for pictures and played games with the St. Jude boys and girls, and some party guests even got to enjoy a little “bearaoke” singing fun along with their pizza and cupcakes.

Build-A-Bear Workshop supports St. Jude through its “Cause for Celebration” program, which encourages everyone planning a party event at a Build-A-Bear Workshop store to give $10 to St. Jude. Since March 2011 the program has raised more than $200,000, all of which helps fund St. Jude treatment and research efforts.