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St. Jude Children’s Research Hospital has been actively involved in radiothon fund-raising for more than 30 years. In fact, hundreds of radio stations across the country have helped raise more than $250 million for the life-saving work of St. Jude, and the St. Jude family of partner stations continues to expand.
One of the fastest growing radiothon programs is Radio Cares for St. Jude Kids. Focusing on station formats such as Adult Contemporary, Gospel, Urban, Lite Rock, Classic Rock and Oldies, Radio Cares is designed to increase the community’s awareness and support of St. Jude.
A Radio Cares radiothon typically lasts two days and is highlighted by St. Jude patient stories, story song vignettes, celebrity involvement and exciting radio station promotions, making it a “win-win” not just for St. Jude, but also for the radio station itself.
A partnership with St. Jude through Radio Cares is an excellent way for a station to connect with its listeners and strengthen its commitment to the community. The program can also help generate revenue for the station, while raising funds to save children’s lives around the world.
For more information or to learn how you can get involved in Radio Cares,Contact us.