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The Eric Trump Foundation and the Trump Hotel Collection began their partnership with St. Jude Children’s Research Hospital in 2007 by hosting golf tournaments. Then, in 2010, Trump Hotel Collection became an official partner in the St. Jude Thanks and Giving® campaign.
During the campaign, St. Jude was incorporated into check-in and check-out processes, and in online channels. Trump Hotel Collection promotes St. Jude by front desk staff mentioning the hospital during the check-in process, and their employees wear St. Jude lapel pins. They also included messaging about the St. Jude Thanks and Giving campaign in their December e-newsletter, in two emails to customers, in media outreach, on their website and on both Facebook and Twitter. All of these channels together allowed them to raise $28,500 to support the groundbreaking research and lifesaving treatment at St. Jude.
In 2011, the Eric Trump Foundation hosted three golf tournaments to benefit St. Jude. The Eric Trump Foundation also brought team members to Memphis to tour the hospital and host a fun karaoke party for our patient families at the St. Jude Target House.
In five years of partnership, the Eric Trump Foundation and the Trump Hotel Collection’s combined efforts has raised more than $2.4 million to support the lifesaving mission of St. Jude.