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In March 2010, Carnival launched their Care to Play: Carnival for St. Jude Kids program aboard all Carnival ships with a goal of raising $3 million for St. Jude Children’s Research Hospital in three years.
After raising $3 million for St. Jude Children’s Research Hospital over a three-year period, Carnival Cruise Lines expanded its partnership by becoming St. Jude’s Official Celebration Partner and has committed to a goal of raising an additional $5 million over the next four years.
Carnival kicked off its role as Official Celebration Partner during St. Jude’s annual patient prom that was highlighted by an appearance by legendary spin-master DJ Irie, the cruise line’s official DJ who entertains crowds at Miami Heat games and clubs from South Beach to Las Vegas. DJ Irie was part of an unforgettable “Night in Manhattan”-themed event created for patient prom-goers, with cuisine and décor reflective of the Big Apple. And to make the night even more special, Carnival provided free tuxedos to the young gentlemen to help them look their best.
Carnival is also bringing its spirited brand of fun to other in-hospital celebrations, including birthdays which will feature a new gift from Carnival specially created just for St. Jude kids, complementing traditional birthday festivities. A Carnival-sponsored “Day of Play” is also planned at the hospital this fall with music, food, dancing, giveaways and more.
A variety of fun new fundraising activities, both on board and ashore, are planned as part of Carnival’s ongoing support to St. Jude in the fight against pediatric cancer. These activities include a special bingo game with a portion of each bingo card benefiting St. Jude, as well as a water slide activity with a $1 donation for each person who zips down the line’s signature water slides during a designated time on board. And when guests purchase a cookie package for their own special shipboard celebration, Carnival will donate a portion of each item sold to St. Jude.
These activities complement the popular fundraisers that kicked off the original Care to Play: Carnival For St. Jude Kids campaign in 2010 that includes an engaging dance activity called “Groove for St. Jude” and the Beary Cuddly Workshop where kids create their own St. Jude-themed bear complete with scrubs, surgical mask and a lab coat.
Carnival’s travel agent partners also contribute to St. Jude, with agents donating $10 each when participating in the line’s ship familiarization tours and luncheons.
In 2012, Carnival participated in its first St. Jude Thanks and Giving® campaign through 12 of their embarkation ports in 2012, raising nearly $83,000. Carnival asked guests to add a donation to St. Jude via its Sail & Sign cards as guests board Carnival ships.
Additionally, Carnival committed to making a $100 donation for each new Diamond Club member to their loyalty program, the Very Important Fun Person Club (VIFP). In December 2012, Carnival made a retroactive donation to St. Jude for all Diamond Club members totaling $110,000 and will make additional contributions for new members added going forward.
St. Jude is grateful for Carnival Cruise Line’s ongoing dedication and support for the medical research and breakthroughs helping children all over the world.