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St. Jude Children’s Research Hospital has been named the Health Non-Profit Brand of the Year based on the 2014 Harris Poll EquiTrend® study.
Harris Poll EquiTrend is an annual brand equity study that measures and compares the brand health of more than 1,500 unique brands across 170 categories. It evaluates consumer engagement and offers a complete picture of a brand’s position inside and outside its industry.
“Each year, millions of donors and volunteers embrace our mission of finding cures and saving children's lives who are stricken with cancer and other deadly diseases,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “This recognition of St. Jude acknowledges the strength of our mission and brand, and that translates into support for the many families who turn to St. Jude for lifesaving care for their children.”
The total number of brands rated was 1,531, and each respondent was asked to rate 40 randomly selected brands. Each brand received about 1,000 ratings. Respondents for the survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population.
To read more about Harris Interactive and the Harris Poll EquiTrend survey, visit harrisinteractive.com.
St. Jude Children’s Research Hospital received the highest numerical Equity Score among Health Non-Profit brands included in the 2014 Harris Poll EquiTrend® Study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online between January 3 and January 31, 2014. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of Health Non-Profit brands.