The kids shake it up with Milk Rocks!

Photography by Justin Veneman



For more than 10 years, “Milk Rocks!” has been shaking things up by “making milk cool” and connecting with school kids K-12 to promote the cooler facts and benefits of drinking milk as a part of a healthy lifestyle. Some of today’s most popular recording artists, emerging talent, film and television stars and athletes have teamed up witih “Milk Rocks!” to help promote good nutrition and drinking milk to America’s teens and ‘tweens. The program rocks the house with school activities, on the Web and with the “Milk Rocks!” live concerts. “Milk Rocks!” was developed by MilkMedia and Memphis-based Evergreen Packaging, the nation’s largest producer of school milk cartons.

On Feb. 11, Evergreen Packaging and Turner Dairy brought the “Milk Rocks!” concert, featuring rising star Britney Christian and her band, to perform live for the kids of St. Jude. Upon arrival, Christian, who serves as the official “Milk Rocks!” spokesperson, and the rest of the band toured the hospital. Afterward, they plugged in and rocked out for the kids, encouraging them all to “be milk rock stars!” The group performed just outside the cafeteria at the Kay’s Family Corner and, at the close of the show, presented a signed Epiphone guitar to Child Life specialist Kelly Anderson. Then kids and fans alike were treated to T-shirts, hats and autographed tour posters by Christian and the band.