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Memphis, Tennessee – February 11, 2014 - The St. Jude Promesa y Esperanza® (Promise and Hope), an initiative by St. Jude Children’s Research Hospital® and Univision Radio, the leading radio network serving Hispanic America, partner to increase awareness for national fundraiser against childhood cancer. As part of this partnership, Univision Radio will broadcast special programming on February 10 and 11 asking listeners to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month, to find cures and save children.
Univision Radio stations in 17 participating cities across the U.S. and Puerto Rico will share more than 30 hours of programming to support St. Jude. The support of the radio listeners is instrumental to the cause as the majority of the funding comes from individual contributors. Their donations allow St. Jude the freedom to focus on what matters most – saving kids regardless of their families’ financial situation.
“St. Jude Children’s Research Hospital strives to find innovative research treatments and breakthroughs that are essential to help thousands of ill children win their fight against childhood cancer,” said Randy Falco, president and CEO, Univision Communications Inc. “Univision is proud to support the lifesaving mission of St. Jude and we are most appreciative of our audience whose generosity helps provide hope to St. Jude patients and their families."
During the week, listeners will have the opportunity to share the love with the kids of St. Jude and make a donation using a debit or credit by calling 1-800-998-8432 or visiting promesayesperanza.org. Fans can join the conversation on Twitter and Facebook via @StJude and using the hashtag #StJudeUnivision.
“We cannot say thank you enough to Univision Radio and its loyal listeners for supporting the fight against childhood cancer. Their donations make our mission possible,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “Univision Radio's dedication of its programming to share the St. Jude story during these two days reflects the commitment of the Hispanic community to helping St. Jude find cures and save children.”
Hispanic artists who are taking part and engaging their followers include: Luis Fonsi, Luis Enrique, Prince Royce, Chino y Nacho, Maná, Olga Tañón, David Bisbal, Jencarlos Canela, Agueda López, Banda El Recodo, Roberto Tapia, Natalia Jiménez, Danna Garcia, Candela Ferro, Leslie Grace, Fanny Lú, Toby Love, Karla Monroig, Kany Garcia, 3Ball MTY, Zuleyka Rivera, Carlos de la Mota, Ana Isabelle, Recoditos, Melina León, Victoria Ortiz “La Mala”, Jaime Mayol, Pedro Capó, Juan Pablo Galavis, Wisin, Gloria Ordaz, Rodner Figueroa, Christian Acosta, Benavides, Santaye and many more.
The St. Jude Promesa y Esperanza radio event also will be supported by Univision’s portfolio of media platforms, including its local television stations, online, mobile and social media in addition to Univision America, Univision Radio’s AM radio network. Each platform will use the official hashtags #StJudeUnivision to promote the event.
Among the personalities who will participate are: Javier Romero of Desayuno Musical; Dra. Isabel of Univision América, Hellen Aguirre Ferré and Rafa “El Acalde,” Raúl Brindis of El Show de Raúl Brindis, Alberto Sardiñas of Intimo, Enrique Santos of El Show de Enrique Santos, Omar Velasco and Argelia Atilano of El show de Omar y Argelia’s; Raúl Molinar, Sylvia del Valle; and Andrés Maldonado of El Bueno, La Mala y El Feo, Luis Jimenez of The Luis Jimenez Show; María Marín of El Show de María; Raúl Gonzalez of Despierta América; Pamela Silva Conde of Primer Impacto, Lily Estefan of El Gordo y La Flaca, and Ilia Calderón of Noticiero Univision Edición Nocturna.
To learn more or pledge a donation, visit promesayesperanza.org.