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Thanks for making St. Jude No. 1 in Target's Super Love Sender campaign

In just two weeks, online supporters of St. Jude Children's Research Hospital spread the love by helping the organization come in first with more than 49 percent of the total votes and a $490,000 donation through the Super Love Sender giving campaign on the Target Facebook® page.

The campaign, which kicked-off on January 31 and concluded on February 14, 2010, invited the online community and Facebook users to visit facebook.com/Target and help choose how five national charities would receive a portion of $1 million from Target to fund educational programming.

With more than 169,000 new fans on Facebook and more than 26,000 Valentine's Day, football-inspired video cards sent to friends and family, the campaign also produced a place for the online community to share their personal stories and encouraged receivers to spread the love by sending additional cards to others.

As the charity that received the most votes, St. Jude will use the funds from Target to support the hospital's groundbreaking research and lifesaving care, including The St. Jude School Program Presented by Target. Patients that are enrolled in the accredited, special purpose school—which has six teachers and provides instruction for patients in grades K-12—attend class regularly and have homework. Books and assignments from the home community are emphasized, to keep patients in step with their local school. The school also provides re-entry support to ease the transition back into the community school when patients leave St. Jude.

"We are so thankful for our loyal online supporters who demonstrated their commitment to education and the kids of St. Jude Children's Research Hospital by participating in the Super Love Sender campaign," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "School can offer a familiar and reassuring routine for our precious patients as they undergo treatment here, and our generous friends at Target recognize the important role that The St. Jude School Program Presented by Target plays in providing life balance and educational development to our patients."

"We are grateful to the online community for their response and active participation in Super Love Sender," said Laysha Ward, president, community relations, Target. "The voice of the online community not only helped five charities receive a generous donation, but it reinforced the importance of education. We encourage all who participated to continue to spread the love and support these organizations and other worthy causes."

 

February 2010