2010 Thanks and Giving®: Behind-the-scenes with celebrity friends

Photography by Jere Parobek



Since 2004, holiday shoppers throughout the country have generously supported the kids of St. Jude by giving during the annual Thanks and Giving campaign. Created by Marlo, Terre and Tony Thomas, the children of founder Danny Thomas, Thanks and Giving asks consumers to “Give thanks for the healthy kids in your life, and give to those who are not.” The campaign is an unprecedented union of media, retail and corporate partners, with generous donations of time and talent from an exceptional line-up of celebrity friends.

In preparation for the seventh Thanks and Giving campaign to be held during the upcoming holiday season, celebrity friends across the nation shone brightly for St. Jude. Filmed on location in Los Angeles, San Francisco, New York, Miami and at the hospital, this year’s line-up includes Jennifer Aniston, Robin Williams, Morgan Freeman and Luis Fonsi, who have participated in previous campaigns. New to this year’s campaign are Shaun White, George Lopez, Dwyane Wade and Angélica Vale.

Marlo Thomas, St. Jude national outreach director, will kick off the national campaign Nov. 22 with five consecutive days of invaluable airtime on NBC’s TODAY show, highlighting the groundbreaking research and treatment happening every day at St. Jude.