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According to IEG, a consultant for the global sponsorship industry, sponsorships create brand awareness and visibility, increase brand loyalty, reinforce brand image, drive retail traffic and showcase community responsibility among other benefits. St. Jude Children's Research Hospital offers many national fundraising events and promotions in communities around the country. Sponsorship of national St. Jude events provide brand marketing and product sampling opportunities targeting a variety of audiences. Our events are designed to target specific demographics, including grassroots efforts that appeal to mothers with young children, on-campus college and university events, and national programs like our country music format radiothons.
Sponsorships are established through a cash contribution or an in-kind product donation. Learn more about sponsorship opportunities with St. Jude.