Behind the Scenes: Thanks and Giving®

Photography by Jere Parobek



Since 2004, holiday shoppers throughout the country have generously supported the children of St. Jude Children's Research Hospital by giving during the annual Thanks and Giving campaign.

In preparation for the sixth Thanks and Giving campaign held during this most recent holiday season, several St. Jude patients and family members were flown to New York on April 29 to meet Marlo Thomas, St. Jude national outreach director and daughter of founder Danny Thomas, for a very special photo shoot. Thanks and Giving, asks consumers to “Give thanks for the healthy kids in your life, and give to those who are not,” and is an unprecedented union of media, retail and corporate partners, with generous donations of time and talent from an exceptional line-up of celebrities.

Marlo Thomas kicked off the national campaign Nov. 23 with five consecutive days of invaluable airtime on NBC’s TODAY show that highlighted the groundbreaking research and treatment happening every day at St. Jude. More than 50 dedicated corporate partners participated in the campaign, raising vital funds and awareness for St. Jude.