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“The holidays are all about giving. We are very pleased that our ANN Cares program, in partnership with St. Jude, provided Ann Taylor associates the opportunity to give in such a meaningful way,” – Kay Krill, Ann Taylor president and CEO.
St. Jude Children’s Research Hospital is grateful to have ANN INC. as a devoted St. Jude Thanks and Giving® partner. Since 2007, ANN INC. has rallied its family of customers and employees—from the executive offices to associates in more than 900 stores—to raise funds for St. Jude through add-ons at the register.
Since the start of the partnership, ANN INC. has raised an amazing $11 million for the St. Jude mission, which has placed ANN INC. in the company of Top 10 St. Jude corporate partners.
ANN INC. has shown an unwavering commitment to the mission of St. Jude through its Ann Taylor Cares and LOFT Cares initiatives, resulting in raising nearly $4.2 million for the kids of St. Jude in 2011.
Each year the associates bring tremendous passion and enthusiasm to the simple act of asking customers for a donation at the registers at all four divisions: Ann Taylor, Ann Taylor Factory, LOFT and LOFT Outlet stores.
Both the Ann Taylor and LOFT brands have enhanced the St. Jude presence in-store and online. ANN INC. continued its commitment to St. Jude in 2011 by repeating the add-on at the register, adding additional elements including an on-screen prompt on the credit pad, LOFT Charm Collection and Facebook “Like” campaigns for both Ann Taylor and LOFT. The Facebook campaigns alone raised $50,000 for the kids of St. Jude.
ANN INC. also implemented a special Mother’s Day campaign in the spring that raised more than $730,000 through the LOFT Cares Card program. The company hosted a special Mother’s Day luncheon at Target House for St. Jude families.
ANN INC. brings hope and inspiration to patients and their families, and the promise of a bright and healthy future to children and that is why they were named Corporate Partner of the Year for 2011.