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Global ImpactOur mission is to save the lives of children stricken with catastrophic illnesses — not just in Memphis, but around the world. That's why St. Jude shares its research freely with physicians and scientists throughout the entire medical community.
Target AudienceBecause of the mass appeal and awareness of St. Jude, our target audience is a broad mix of the general public. We have an active national donor base with varied demographics.
Brand AwarenessAs the country's third largest health-related charity, St. Jude has far-reaching presence and brand awareness nationwide. Our branding efforts include paid and public service broadcasting, consistent public relations campaigns and grassroots events and programs through our 33 field offices nationwide.