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Domino’s Pizza has tremendous passion and fosters innovation—qualities that have enabled them to be equally successful as a food-service leader and a corporate partner of St. Jude Children’s Research Hospital.
Domino’s Pizza became a member of the St. Jude family in 2004, raising $370,000 through its participation in the inaugural St. Jude Thanks and Giving® campaign. By boldly embracing new ideas and finding ways to integrate support for St. Jude into its core business, Domino’s enjoyed another great year in 2011, raising an amazing $2.4 million.
With passion for the mission of St. Jude, Domino’s has raised more than $12.4 million in seven years as a corporate partner. And as the partnership has strengthened, Domino’s annual contributions have continued to grow, topping $1 million annually in five of the past seven years.
In 2006, Domino's employees voted to make St. Jude the company's permanent national charity partner of choice.
In 2007, the company integrated the add-on donation into its online ordering system, improving the process each year, with more than $750,000 donated online in 2011. In addition, Domino’s raised more than $64,000 via mobile ordering and another $7,000 via a text-to-donate option promoted on box toppers and its pizza tracker Web page.
Domino’s also provided discounted gift cards to all new patient families at Memphis Grizzlies House, and free and discounted pizzas for the St. Jude Memphis Marathon Weekend.
The Domino’s franchise community actively supported regional St. Jude fundraising events such as the St. Jude Dream Home® Giveaway and Up ‘til Dawn® with in-kind donations. To increase internal awareness, Domino’s included St. Jude in its semiannual World Wide Rally in Las Vegas in the summer of 2012. As a further demonstration of Domino’s commitment,Russell Weiner, and Vice President of Multimedia Marketing Dennis Maloney served on the St. Jude Digital Advisory Committee in 2012.
The enthusiasm, innovation and compassion shown by the Domino’s family will help St. Jude continue to provide the best care and treatment possible for the children of St. Jude.
