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Since 2007, AOL has used the power of the Web to raise awareness and funds for the lifesaving mission of St. Jude.
As part of the annual St. Jude Thanks and Giving® campaign, AOL deploys a highly visible, feature-rich and incredibly impactful awareness campaign for St. Jude. AOL's remarkable promotional and editorial content includes features on the AOL.com homepage, which is visited by more than 14 million people per day; donated advertising and editorial content across AOL’s vast network of websites; “Gifts that Give Back” features; AOL Radio donated advertising; and more.
St. Jude has also received incredible television coverage from AOL consumer reporter Regina Lewis who promotes St. Jude items as part of satellite media tours in top local television markets. During the segments featuring holiday shopping, Lewis is also able to promote products from the St. Jude holiday gift shop.
AOL’s support of the families at St. Jude also goes beyond fundraising and awareness. In 2011, AOL made its second AOL Mobile Computer Lab donation, which features 20 new laptops on fun, mobile carts that make it easy for St. Jude families to stay connected during time spent inside the hospital. AOL has also provided movie screenings for St. Jude patients including a 2011 screening of DreamWorks Puss in Boots.
These features have resulted in more than 1.4 billion media impressions valued at more than $5.7 million since 2006, along with online donations from AOL website visitors totaling more than $676,000. These generous in-kind donations and the successful online fundraising elements would not be possible without the hard work and talent of countless AOL associates who volunteer their time to support the St. Jude Thanks and Giving campaign.