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The checkered flag has waved on the first Target House 200 NASCAR Busch Series race on Saturday, Nov. 8, and the winners are the kids at St. Jude Children’s Research Hospital.
Target, General Mills and several other associate sponsors joined together to help raise more than $80,000 for Target House, a home away from home for families and children receiving care at St. Jude.
The race, held at North Carolina Speedway in Rockingham, North Carolina, was started live via satellite from Memphis, Tennessee, where several Target House residents made the familiar starting call, “Gentlemen, start your engines.” Patients Will Rabb and Caitlyn Garner attended the race with Will waving the green flag to officially start the race.
“It’s wonderful to be associated with a nationally televised NASCAR race like the Target House 200,” said Richard C. Shadyac, National Executive Director of ALSAC/St. Jude, the hospital’s fund-raising arm. “Target has been a wonderful supporter and we appreciate how they have partnered with the racing community to raise awareness and additional funding.”
To help raise funds for Target House, Target sold souvenir die-cast racecars on target.com, with all proceeds benefiting Target House. In addition, General Mills donated $50,000 from a portion of sales of select, specially-marked snack products sold at Target stores. The General Mills snack products included Fruit Gushers, Pop Secret Popcorn, Fruit Roll-Ups and Chex Mix.
The Target Chip Ganassi Racing team associate sponsors, including Fujifilm, Coca-Cola, Reckitt Benckiser, Nestle Purina and Clorox, also committed an additional $30,000 to Target House.
“We’re pleased with the success of the Target House 200 and look forward to making it an annual event in the NASCAR Busch Series,” said John Remington, vice president, events marketing and communications, Target Corporation. “This was a true team effort, thanks to the partnership of General Mills and our associate sponsors.”
Target has a long history of supporting motorsports and St. Jude. The Target Chip Ganassi Racing team has supported St. Jude and Target House since 1997 through donations from the race team. The team provides $25 for each lap lead, $1,000 for each pole position and $5,000 for every race win. Over the past six seasons, the team has raised more than $350,000 for the hospital and Target House.
Jamie McMurray, who drives for the Target Chip Ganassi team on the senior Winston Cup Series, captured the victory in the Target House 200.