Hispanic radiothon to be broadcast across Univision Network

New York's WADO 1280 AM will celebrate its fourth Promesa y Esperanza radiothon by broadcasting the event to more than 15 Hispanic markets across the United States, including Los Angeles, Dallas and Miami, during Univision Radio's AM network programming.

WADO 1280 AM will broadcast the event Thursday and Friday, Feb. 10 and 11 from 5 a.m. to 7 p.m. live from Radio WADO headquarters in New York.

Some of the programs involved in the radiothon are El Mañanero con el Gordo y Sachari, Julie Stav, Dra. Isabel, Locura por el Fútbol and El show de Rolando Becerra.

Among this year's highlights, Dr. Isabel Gómez-Bassols, the nation's most popular Hispanic radio psychologist, will encourage her radio listeners to support the life-saving work at St. Jude.

Gómez-Bassols recently visited St. Jude to experience first hand the cutting-edge research conducted at the hospital and to meet some of the Hispanic patients who are fighting for their lives against cancer.

In addition, Gustavo Gutierrez, a 14-year-old Venezuelan patient, will share his heart-warming experience with the radiothon audience.

Gustavo received a diagnosis of acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, when he was six years old. In 1996, doctors referred Gustavo to St. Jude where he received a 2-1/2 year protocol before the disease went into remission. In 2001, 11-year-old Gustavo relapsed and was admitted to St. Jude. At that time he received high doses of chemotherapy for more than two years. 

"There is always a light at the end of the tunnel. St. Jude has been a ray of hope for my family, a blessing from heaven," says Yajaira Gutierrez, Gustavo's mother.

Local listeners interested in helping Gustavo and other children like him can pledge a donation by calling 1-800-998-VIDA (8432) during the broadcast.

In the last three years, WADO 1280 AM has raised more than $2 million in pledges thanks to its generous listeners.


February 2005