Listeners help Hispanic radiothon bring promise and hope


Joshua and Eddie

Eddie "Piolin" Sotel and St. Jude patient Joshua Morales ask listeners
in Los Angeles to call in their support for the children of St. Jude
during the Promesa y Esperanza national radiothon.

 

Thanks to the generous donations of thousands of Spanish-speaking listeners nationwide, Univision Radio raised $6.1 million during the Promesa y Esperanza (Promise and Hope) radiothon benefiting St. Jude Children’s Research Hospital on February 7 and 8.

The radio event generated more than 60,000 phone calls, resulting in unprecedented support of the hospital to ensure that no child is ever turned away from receiving treatment because of a family’s inability to pay.

“There are no words to describe how grateful we are for the generosity that the Hispanic community has shown to St. Jude,” said John P. Moses, chief executive officer for ALSAC, the fundraising organization of St. Jude. “Univision Radio and its listeners are valued partners in the fight against childhood cancer and other catastrophic diseases not only here in the United States but throughout the world including Latin America.”

During the two-day broadcast event, St. Jude patients and their families visited the radio stations to share their St. Jude experience with listeners and volunteers. Hispanic celebrities also joined St. Jude’s life-saving mission by lending their voices during the radiothon. Among those who supported the event were Luis Fonsi, Jeremías, Enrique Iglesias, Fanny Lu, Charlie Zaa, and Fulanito as well as Univision personalities Ana María Canseco, Karla Martinez and Raul Gonzalez from Despierta América, Marisa del Portillo and Lilia Luciano from Escándalo TV, Rafael José from Café Con Leche, and Carlos Calderón from El Gordo y La Flaca and Acceso Máximo.

“Everyone at Univision Radio feels very proud of the encouraging response from the Hispanic community and of the unprecedented support generated during these two days to ensure that no child is turned away from treatment because of cost,” said Gary Stone, president and chief operating officer of Univision Radio. “We are honored to be part of St. Jude’s mission to bring hope to patients and their families through this effort, which exemplifies Univision’s commitment to improve the quality of life in our communities across the nation.” 

More than 40 stations of Univision Radio, a division of Univision Communications Inc. and the leading Spanish-language radio broadcaster in the United States, supported Promesa y Esperanza, including in Albuquerque, Dallas, El Paso, Fresno, Las Vegas, Los Angeles, McAllen, Miami, New York, San Antonio, San Diego, San Francisco and, for the first time this year, in Puerto Rico. Univision Radio also supported the event through its syndicated radio programming, Recuerdo, RadioCadena Univision, and El Piolín por la Mañana, in more than 20 markets.

 

February 2008