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Kay Jewelers discusses St. Jude on TODAY show

Kay Jewelers on NBC's TODAY show

St. Jude patient Keshaun joined Kimberly Kanary of Kay Jewelers on NBC’s TODAY show on December 4, to highlight the work being done at St. Jude Children’s Research Hospital and discuss this year’s plush campaign, now available at Kay stores nationwide.

Kay Jewelers has been helping the children of St. Jude since 1999 and has raised more than $35 million in that time. As one of the largest corporate sponsors of St. Jude, Kay Jewelers has contributed to many important initiatives at St. Jude including the creation of the Kay Kafe — the St. Jude cafeteria — and has served as the lead sponsor of the St. Jude Children's Research Hospital - Washington University Pediatric Cancer Genome Project, which seeks to understand the genetic origins of childhood cancers.

Kay Jewelers is also an annual participant in NBC’s Holiday Toy Drive and donated 2,000 "Reese" and "Rudy" plush animals this year.

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