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||Cristian de la Fuente
Special performances by:
Live auction performed by Bill Panoff
There’s no sleight of hand involved in Bill Panoff’s transformation from shipboard magician to CEO of a multimillion-dollar publishing and promotional company. Rather, Panoff credits his success to a combination of hard work, his intimate knowledge of the cruise business, and a desire to make significant contributions to the travel industry.
Fresh out of college, the Philadelphian joined Carnival Cruise Lines in 1980 as a magician, entertainer, and then cruise director. In 1988, he jumped ship to build a new life ashore. Capitalizing on his relationships with merchants on the island, Panoff developed a coupon book, the Cruise Director’s Guide to St Thomas, which was distributed by travel agents free to their clients. Next, he produced a 48-page magazine for Crown Cruise Line and, in 1991, Panoff hired his first employee.
Today, the South Florida-based PPI Group publishes dozens of in-cabin and commemorative publications for major cruise lines; produces custom television programming and promotional videos; and operates port shopping programs aboard many of the world’s cruise ships.