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TUMI has a longstanding corporate commitment to social awareness and giving back, especially when it comes to health and welfare. So it was only fitting that the company began a relationship with St. Jude Children’s Research Hospital in 2010.
During its first year of participation in the St. Jude Thanks and Giving® campaign, TUMI raised more than $173,000 for St. Jude through an add-on program for in-store and online purchases—a program it continued in 2011.
In keeping with the brand’s corporate philosophy of giving back, the amount raised in 2010 reflected more than just customer donations—the total included a $100,000 corporate gift from TUMI.
In October 2012, members of the Tumi team visited St. Jude for the company's annual “Tumi Takes You Home” luggage giveaway to give away 250 custom Vapor travel cases (value of $100,000) to St. Jude patient families.
And in November 2012, TUMI continued its add-on campaign in stores and online, even adding a product promotion to the campaign—green custom luggage tags. The luggage tags were sold for $35 with St. Jude receiving $25 of the purchase price.
TUMI raised their highest total yet, $396,000, in 2012. St. Jude is grateful for the compassion and generosity of TUMI’s employees and customers.