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Nashville, Tennessee (October 10, 2011) – Radio listeners in 11 Hispanic radio markets helped raise more than $452,282 by during Davidson Media Group's annual Promesa y Esperanza radiothon to help kids battling cancer at St. Jude Children's Research Hospital.
During the two-day broadcast event, Davidson Media Group and its affiliates in Charlotte, North Carolina; Durham, North Carolina; Kansas City, Missouri; Louisville, Kentucky; Minneapolis, Minnesota; Nashville, Tennessee; Norfolk, Virginia; Philadelphia, Pennsylvania; Providence, Rhode Island; Richmond, Virginia; and Springfield, Massachusetts dedicated more than 30 hours of programming to raise funds for St. Jude, one of the world's premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases.
"We are grateful for the support that the Hispanic community has given to our patients and families through national events like Promesa y Esperanza in communities around the country," said Richard Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "Funds raised through this program help kids in the U.S., Latin America and around the world who benefit from St. Jude's groundbreaking research and pioneering treatments that help save lives."
Since its inception in 1997, Promesa y Esperanza has raised more than $74 million towards the St. Jude mission of finding cures and saving children.
"During the past four years we have supported St. Jude by raising funds that help make a difference in the lives of its patients and their families," said Felix L. Perez, president and CEO of Davidson Media Group. "I had the opportunity to visit St. Jude this year and witnessed how the money raised by our stations and their listeners have helped find new treatments for childhood cancer and other terminal diseases. It has provided hope to the patients and their families during the darkest times of their lives."
During the radiothon, local listeners in each of Davidson Media's participating markets had the opportunity to hear heartwarming stories about St. Jude patients, like Emilio. Emilio is a 14-year-old who is currently receiving treatment at St. Jude. He was diagnosed with an aggressive brain tumor called ependimoma. At St. Jude, Emilio has received the best medical care thanks to the generous donations of Ángeles de Esperanza. Thanks to events such as this, families never pay St. Jude for treatment and St. Jude covers the cost of travel, lodging and food for patients and a family member.
For more information about Promesa y Esperanza please visit www.promesayesperanza.org.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. The hospital’s research has helped push overall survival rates for childhood cancer from less than 20 percent when the institution opened to almost 80 percent today. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children, and no family ever pays St. Jude for care. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.