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St. Jude Children’s Research Hospital recently received one of the top awards in the cause marketing industry.
Golden Halo Awards are given annually by the Cause Marketing Forum to both a business and a nonprofit organization in recognition of their outstanding programs. St. Jude was selected as the 2008 nonprofit recipient of the award, and McDonald’s was the 2008 business recipient.
The awards were presented May 29 in Chicago at the forum’s annual conference. Clark Sweat, senior vice president of Corporate Alliances at ALSAC, the fundraising organization that supports St. Jude, accepted the award on behalf of St. Jude. Marlo Thomas, St. Jude national outreach director and daughter of founder Danny Thomas, also addressed convention attendees in a recorded video message, outlining the mission of St. Jude as well as the growth of the St. Jude corporate program and her appreciation for St. Jude’s corporate partners.
St. Jude’s more than 70 corporate supporters are dedicated to the hospital’s mission of finding cures and saving children. Target has donated millions of dollars for Target House, a home-away-from-home for patient families during long-term treatment. Chili’s Grill & Bar and Sterling Jewelers have pledged millions of dollars to St. Jude for the Chili’s Care Center and the expanded hospital cafeteria, named Kay Kafe in honor of Sterling’s Kay Jewelers stores. Chili’s Create-A-Pepper to Fight Childhood Cancer campaign raises millions of dollars each September, which has made the largest donation from a single partner campaign. Partners like Stanford Financial Group continue to build on annual events like the Stanford St. Jude Championship golf tournament while developing new programs, such as Eagles for St. Jude. Thanks and Giving, a national campaign that offers ways for consumers to support the life-saving work of St. Jude each November and December, is an unprecedented union of more than 50 of the country’s leading brands, celebrities and media. Some of the brands participating include Williams-Sonoma, Inc., Kmart, CVS/pharmacy, AutoZone, Dick’s Sporting Goods, Domino’s, Gymboree and Dollar General.
Target was honored at the Cause Marketing Forum as well, receiving the 2008 Gold Award for Best Cause Marketing Creative for their Thanks and Giving campaign, their second Gold Award for their efforts on behalf of St. Jude.
The Cause Marketing Forum, created in 2002, is dedicated to building alliances between businesses and nonprofits.