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Expedia began its partnership with St. Jude Children’s Research Hospital in September 2010, and launched its inaugural St. Jude Thanks and Giving® campaign in that same year.
During this time, Expedia sent email blasts to approximately 2 million targeted customers every week. These emails offered recipients the opportunity to donate $10, $25, $50, or $100 to St. Jude in return for travel coupons in the same amount as the donation. To help the donation dollars multiply, Expedia matched every donation dollar-for-dollar, up to a total of $100,000. In addition, the company secured its own corporate partner when MasterCard agreed to match customer donations made using a MasterCard, dollar-for-dollar, up to a total of $100,000. To cap off its St. Jude Thanks and Giving campaign, Expedia highlighted its commitment to St. Jude by adding an incremental $100,000 corporate donation, in order to meet its 2010 goal of $250,000.
In 2011, Expedia continued promoting the St. Jude Thanks and Giving campaign on its website and increased its corporate donation to $150,000. Expedia's Vice President of Employee Engagement and Communication officially rang the NASDAQ closing bell in November to usher in the eighth annual St. Jude Thanks and Giving campaign.
In 2012, Expedia expanded its commitment to St. Jude by showcasing St. Jude patients in a video for its multi-channel national campaign, “Find Yours.” “Find Your Strength” highlighted a special friendship between two St. Jude patients, Maggie and Odie, and their journey with cancer. “Find Your Strength” became the most successfully video in St. Jude corporate partnership history with more than 2 million views in a two-week time frame.
This year, Expedia will launch an exciting travel giveaway promotion, travel coupon offer called Expedia Rewards Give Back. St. Jude is grateful for the support of generous and compassionate partners like Expedia.