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Expedia began its partnership with St. Jude Children’s Research Hospital in September 2010 and launched its inaugural St. Jude Thanks and Giving® campaign November 15 through December 31 of the same year.
During this time, Expedia sent email blasts to approximately 2 million targeted customers every week. These emails offered recipients the opportunity to donate $10, $25, $50, or $100 to St. Jude, in return for travel coupons in the same amount as the donation. To help the donation dollars multiply, Expedia matched every donation dollar-for-dollar, up to a total of $100,000. In addition, the company secured its own corporate partner—MasterCard—that agreed to match customer donations made using a MasterCard, dollar-for-dollar, up to a total of $100,000.
To cap off its St. Jude Thanks and Giving campaign, Expedia highlighted its commitment to St. Jude by adding an incremental $100,000 corporate donation, in order to meet the brand’s 2010 goal of $250,000.
In 2011, Expedia continued promoting St. Jude Thanks and Giving on its website, and increased its corporate donation to $150,000.
Expedia's Vice President of Employee Engagement and Communication officially rang the NASDAQ closing bell in November 2012 to usher in the eighth annual St. Jude Thanks and Giving campaign.
St. Jude is grateful for the support of generous and compassionate partners like Expedia.