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In 2004, The Jones Direct Group made the decision to support St. Jude Children’s Research Hospital, the global leader in finding cures and saving children from cancer and other deadly diseases. This St. Jude Thanks and Giving® partnership continues to flourish with annual increases in brand participation and donations.
In that inaugural year of participation in the St. Jude Thanks and Giving campaign, Nine West and Easy Spirit sold gift cards to customers to benefit St. Jude and raised more than $75,000 for the hospital. The following year, the same two brands prompted customers to make a $1 or $5 donation at the register, raising more than $78,000 for St. Jude.
In 2007, the addition of 55 Bandolino stores to the participating brands helped increase awareness and donations went up by 16 percent. In 2008, The Jones Direct Group employees rallied around the cause and were engaged in a variety of meaningful touch points, including a meeting with Marlo Thomas.
A turning point came in 2009 as The Jones Direct Group added its ready-to-wear brands to the campaign (Kasper, Anne Klein and Jones New York), which included a $200,000 donation from vendors. Then in 2010, The Jones Direct Group added a gift card with 10 percent benefiting St. Jude and engaged employees with a donation matching program.
The register add-on program continued through 2011 and the company's participation in the 2012 St. Jude Thanks and Giving campaign was a record year, raising more than $870,000.
St. Jude patients and families are grateful for the dedication of The Jones Direct Group and its St. Jude fundraising partnership.