St. Jude national corporate fundraising proposal mandates



St. Jude applies the following mandates when contemplating an alliance with a member of the business community. 

  • Endorsement: St. Jude and its affliated offices do not engage in direct or implied endorsements.  Specifically, St. Jude non-endorsement language states: “St. Jude Children’s Research Hospital name and emblem are used with permission, which in no way constitutes an endorsement, express or implied, of any product, service, company or individual.” 
  • Exclusivity: Neither St. Jude nor its affliates may allow company wide or category exclusivity across the organizations.  It is in the best interest of St. Jude to “define” business categories in as narrow a manner as possible in order to maximize the spectrum of potential partners.
  • Pass-through/Assignment: Partnership benefits/elements may not be passed-through, assigned or sold to other parties.  Giving away sponsorship/partnership rights or benefits is known as a “pass-through” or “assignment” of rights and it is in the best interest of St. Jude to limit sponsorship rights to those companies that entered into partnership with St. Jude.
  • Control: St. Jude must retain control and approval over partnership elements such as content, programming, branding, etc.  All instances of the St. Jude brand being represented in sponsor/partner materials must meet St. Jude branding guidelines and needs to be approved by the respective St. Jude entity before the materials go to press.  In addition, all decisions regarding a sponsored event or educational materials with sponsorship attached must be decided upon by the St. Jude entity in coordination with the sponsor. 
  • Ownership: St. Jude must retain ownership of all St. Jude initiatives, program campaigns, content and materials.
  • Revenue: St. Jude does not split revenue with other charities.  Any national promotion will provide a minimum of $100,000 in the first year.  
  • Promotional Efforts: Promotions cannot utilize door-to-door sales, telemarketing, direct mail or vending machine sales.  Promotions will not be based on acquiring, using the names of, or soliciting St. Jude donors, vendors, partners or employees.
  • St. Jude Children’s Research Hospital is not currently accepting proposals that include or are within the following categories:
    • Adult content
    • Alcoholic Beverages
    • Books
    • CDs
    • Dangerous Products/Firearms
    • ”Live Animals”
    • Tobacco
    • Toxic Substances
    • Pharmaceutical/Medical Supplies

 

St. Jude strongly adheres to the Better Business Bureau’s Standards for Charity Accountability.


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