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More than a dozen Davidson Media Group (DMG) affiliated radio stations in markets throughout the country encouraged Hispanic listeners to join the fight against childhood cancer in an effort to raise funds for St. Jude Children’s Research Hospital during their first Promesa y Esperanza (Promise and Hope) radiothon. The Hispanic community showed its overwhelming support during the radiothon that took place October 9 and 10 by raising $767,700 in cash and pledges for children who are battling cancer and other catastrophic diseases at St. Jude.
Radio disc jockeys from participating DMG stations touched the hearts of listeners in cities like Philadelphia, Pennsylvania; Charlotte, North Carolina; New Orleans, Louisiana; Providence; Rhode Island; and Kansas City, Missouri as they dedicated close to 30 hours of programming to raise funds for St. Jude’s groundbreaking research and lifesaving care.
“I applaud Davidson Media Group and its stations for their tremendous success in hosting Promesa y Esperanza,” said David L. McKee, chief operating officer and interim CEO of ALSAC, the fundraising organization of St. Jude. “We are so grateful for the compassion and support of DMG’s Hispanic listeners, who enthusiastically embraced the St. Jude mission to find cures and save children around the world.”
During the event, dozens of local volunteers in each city donated their time to help answer calls from people wishing to become Angeles de Esperanza (Partners in Hope) by donating $20 a month. Listeners also had the opportunity to hear heartfelt stories of struggle and survival from children who are battling cancer at St. Jude, children whose stories highlight the importance of the research conducted at St. Jude.
“It was an honor for all of our radio stations to participate for the first time in such an important cause. Thousands of our listeners are now Angeles de Esperanza; angels who will one day help St. Jude find a cure for childhood cancer,” said Felix L. Perez, executive vice president of Davidson Media Group.
Working together under one roof, St. Jude’s physicians and scientists have pioneered treatments that have helped push the overall survival rates for childhood cancers from less than 20 percent when the hospital opened in 1962 to more than 70 percent today. St. Jude has treated children from all 50 states and around the world. Through its International Outreach Program, St. Jude has established partner sites in countries around the world, including eight Latin American countries.