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Bullseye Gives

Thanks for making St. Jude No. 1 in Target's Bullseye Gives campaign

The Target Bullseye Gives promotion is over and St. Jude Children’s Research Hospital is No. 1, thanks to you.

St. Jude Children’s Research Hospital was awarded $797,123 from Target as part of the company’s first-ever giving campaign on Facebook®, Bullseye Gives. From May 10 through May 25, St. Jude fans on Facebook, constituents, donors and supporters rallied together and voted for the organization to win 26% of a $3 million charitable donation.

Funds raised through the Bullseye Gives campaign will support the groundbreaking research and lifesaving care at St. Jude, including the St. Jude School Program. For children undergoing treatment, school can offer a familiar and reassuring routine. In addition, school helps patients maintain a sense of identity, hope for the future and most importantly educational parity with their peers back home. With this in mind, the St. Jude School Program offers several services to assist patients with their academic progress while they undergo treatment at St. Jude. The St. Jude School Program is accredited as a Special Purpose School by the Southern Association of Colleges and Schools.

“On behalf of our patients and families, a heart-felt thank you to Target and the thousands of Facebook members who voted for St. Jude during the Bullseye Gives campaign," said David L. McKee, chief operating officer and interim CEO of ALSAC, the fundraising organization of St. Jude. “This remarkable program gave the online community a simple way to provide much-needed funds to many worthy causes. We are humbled by the incredible show of support for our lifesaving mission.”

Since 1946, Target Corporation has donated 5 percent of its income to support charities in communities throughout the nation. Today, that giving equals more than $3 million a week.

“We’re grateful to the online community for their passionate response to Bullseye Gives and their willingness to share personal stories about why these charities are important to them,” said Laysha Ward, president of community relations, Target.

“We’re excited that all 10 amazing charities will receive a generous donation, as well as increased awareness through social networking platforms. The voices of the online community reinforce that giving to those who need it most is a nationwide priority. We encourage the more than 291,399 voters to continue their support of these organizations or other worthy causes.”

Thanks to everyone who voted during the campaign to benefit these 10 charities.


May 2009