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St. Jude Children’s Research Hospital is excited to have Coca-Cola® as a brand new partner in the fight against childhood cancer. As the newest member in the St. Jude Thanks and Giving® campaign, Coke participates through the My Coke Rewards promotion.
In 2012, from November to December, Coke offered customers the opportunity to donate My Coke Rewards points to
St. Jude. The first My Coke Rewards promotion raised over $33,000 while generating more than 12 million impressions, setting a record for a My Coke Rewards charitable promotion. Coke also partnered with Domino’s Pizza, another St. Jude partner, when Domino’s donated $1 to the hospital for each combo sold. The combo included a medium one-topping pizza, a one-topping Handmade Pan Pizza, a 16-piece order of Parmesan Bread Bites, a two-liter bottle of Coca-Cola and a $1 donation to St. Jude for $19.99.
Coca-Cola and St. Jude Children’s Research Hospital are proud to partner together and unite in their efforts to inspire hope and help contribute a lifetime of moments to the St. Jude kids. St. Jude is looking forward to a long-term relationship with Coca-Cola and its loyal customer base.