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Since 2005, HSN has been a partner of St. Jude Children’s Research Hospital, including participation in the annual St. Jude Thanks and Giving® campaign. This marks HSN's sixth year as a major contributor, as the company uses its retail expertise to share the St. Jude story with its broad customer base.
Since becoming a partner, HSN has raised more than $4.3 million, including $1.2 million raised in the 2011 St. Jude Thanks and Giving campaign.
In 2011, HSN continued with the launch of the heART HSN 2011 Designer Ornament Collection, designed by more than 40 HSN partners and available exclusively on HSN and hsn.com. One hundred percent of the profits, no less than 30% of the purchase price,went to St. Jude.
The HSN 2011 broadcast campaign also encouraged customers to add a $1, $5, $10 or $25 donation to St.Jude when purchasing featured products. HSN created unprecedented levels of awareness, providing valuable on-air time to show hospital clips, patient and scientist interviews, Marlo Thomas messages and celebrity public service announcements.
HSN show hosts and celebrities also mentioned St. Jude frequently, asking customers to support the St. Jude Thanks and Giving campaign. HSN continues to expand the presence of St. Jude on hsn.com and on social media platforms, making it easy to add a donation at checkout. The commitment of HSN call center employees shines in their reinforcement of the add-on request and reflects the depth of HSN’s support for St. Jude.
In 2011, HSN created a unique social media promotion, Share a heART, donating $1 to St. Jude for every virtual ornament shared on Facebook, up to $100,000.
HSN is truly united with St. Jude in its mission to find cures and save children’s lives.