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During the 2007 Thanks and Giving campaign, St. Jude Children’s Research Hospital National Outreach Director Marlo Thomas and celebrity friends asked the nation to support the life-saving research and treatment programs at St. Jude. And millions heeded the call.
For the first time, St. Jude hit the 50-partner milestone for the campaign which, combined with the tremendous media coverage, resulted in more consumer support than ever before for Thanks and Giving.
Approximately 50–75 million viewers watched the weeklong St. Jude segments on NBC’s Today show featuring Thomas and St. Jude patient families. The Monday segment of Today show host Meredith Vieira’s tour of the hospital coincided with the highest single-day rating ever in the history of the Today show, exceeding the previous record by 3 million viewers.
Thomas also appeared on Larry King Live, This Week with George Stephanopoulos, Rachael Ray, FOX and Friends and The View, asking the public to “Give thanks for the healthy kids in your life, and give to those who are not,” by shopping where the St. Jude magnifying glass was displayed during the holiday season or by visiting www.stjude.org to make a donation.
The St. Jude family of partners made it easy for holiday shoppers to bring the gift of hope to the children of St. Jude through add-ons at the register or specialty merchandise. In an outpouring of support, employees and customers of these corporate partners joined in the fight against childhood cancer and catastrophic diseases.
Thanks and Giving is an unprecedented coming together of America’s top companies, its biggest celebrities and its most compassionate people for the common goal of eradicating cancer and other catastrophic diseases in children.
“I am so proud to be involved with these 50 wonderful companies, who are able to drop their competitive armor and unite each holiday season through the Thanks and Giving campaign to support St. Jude,” Thomas said.
Thomas added: "We are so grateful for the success of the Thanks and Giving campaign. When my father opened the doors of St. Jude more than 45 years ago, he promised that no child will ever be turned away because of their family's inability to pay. I am so proud we continue to keep that promise today. The dedication and enthusiasm of our partners and their customers enables us to carry on the mission that no child should die in the dawn of life."
Thomas was joined in support of the campaign this year by celebrity friends Robin Williams, Ray Romano, Jennifer Aniston, Bernie Mac, Antonio Banderas and NFL player Reggie Bush. The celebrities shared the stories of St. Jude patients through inspiring messages seen on both television and in movie theaters.
Representatives from some of the St. Jude family of partners shared their experiences during the 2007 campaign as they witnessed their employees’ dedication and their customers’ support for St. Jude.
“Our on-going relationship with St. Jude has become a defining characteristic of the corporate culture at Williams-Sonoma, Inc. I’d go as far as to say that Thanks and Giving is as much a part of our holiday season as Peppermint Bark! Every year when the campaign rolls around, the excitement and motivation around our corporate offices and our stores is palpable. Our associates are proud of our contributions to St. Jude, and I know our customers can feel it as well when they shop in our stores.”
—Pat Connolly, Executive Vice President and Chief Marketing Officer, Williams-Sonoma
"Our customers have a passion for their cars and an amazing compassion when it comes to the children of St. Jude. My thanks to those millions of AutoZone customers and thousands of AutoZoners in our stores who made the 2007 Thanks and Giving campaign such an overwhelming success."
—Lisa Kranc, Senior Vice President, Marketing, Customer Satisfaction, AutoZone
"We are thrilled that CVS/pharmacy customers have again given so generously to St. Jude during the Thanks and Giving campaign. It was another record-breaking year for us with more than $2.8 million in contributions, which will go a long way in helping the children and families served by St. Jude."
—Eileen Howard Dunn, Senior Vice President, Corporate Communications and Community Relations, CVS/pharmacy
“Year after year, we see the remarkable life-saving work performed at St. Jude, and we are very proud of our partnership. Our participation in the Thanks and Giving campaign gives us an additional opportunity to help generate incremental awareness and funds to help the kids at St. Jude. In our opinion, there is no other organization in the world like St. Jude."
—Terry Burman, Executive Chairman, Sterling Jewelers Inc. (Kay Jewelers and Jared the Galleria of Jewelry)
“(CEO) Ed Stack and I are tremendously proud of our store associates who supported our first national campaign with great enthusiasm from day one. We are also incredibly grateful for the generosity of our customers who donated more than $1.9 million dollars to St. Jude. We were inspired throughout the campaign as associates and customers shared their own stories of how St. Jude had touched their lives or the lives of someone they knew. We are honored to be a part of the St. Jude team and contribute to its mission of finding cures for children with catastrophic diseases through research and treatment.”
—Bill Colombo, President and Chief Operating Officer, DICK’S Sporting Goods
"Target is proud to partner with St. Jude in support of the Thanks and Giving campaign. In this, our fourth year, we asked the kids at St. Jude to lend their creativity to help design items ranging from Choxie chocolates and greeting cards to ornaments and our lovable plush elephant giftcard holder. Thanks to the inspiring Marlo Thomas and great marketing, our guests were delighted and the campaign was a resounding success."
—Laysha Ward, Vice President of Community Relations, Target
“Partnering with St. Jude’s Thanks and Giving campaign was one of the highlights of our 2007 holiday season. It allowed our corporate employees, store associates and customers to get behind a great cause and help children in need. We are happy to report that we were able to nearly double our contribution this year with $1.2 million raised across our brands.”
—Matthew McCauley, Chief Executive Officer and Chairman of the Board, The Gymboree Corporation
“St. Jude’s efforts to find cures and save lives are initiatives that Dollar General proudly supports. This was our second year to participate in Thanks and Giving, and the positive response received from our employees and customers was overwhelming. We are grateful for the opportunity to help St. Jude serve so many children and are delighted to have been a part of this nationwide campaign.”
—David Beré, President and Chief Operating Officer, Dollar General
“As a consumer-driven campaign, Thanks and Giving allowed our millions of customers to offer support for St. Jude in a simple, yet important way. The Thanks and Giving campaign also brought our stores and team members together and provided Domino's Pizza with a meaningful way to support the amazing work that St. Jude does on behalf of children all over the world."
—David A. Brandon, Chairman and Chief Executive Officer, Domino's Pizza
“Ann Taylor participated in St. Jude’s Thanks and Giving campaign for the first time, and we are delighted with the strong commitment our associates and clients demonstrated to this worthy cause. The holidays are all about giving. We are very pleased that our ANN Cares program, in partnership with St. Jude, provided Ann Taylor associates the opportunity to give in such a meaningful way.”
—Kay Krill, President and Chief Executive Officer, Ann Taylor
"Saks Fifth Avenue was pleased to support St. Jude’s Thanks and Giving campaign for our second consecutive year. Once again we found it was a great way for our stores, associates and customers to come together to support an important effort."
—Steve Sadove, Chief Executive Officer, Saks Fifth Avenue
"HSN was thrilled to once again be a partner in St. Jude's Thanks and Giving campaign. The work that St. Jude does to help children struggling with catastrophic illnesses truly resonates with our customers and employees. This resulted in HSN being able to more than double our donation this year. Giving back to the community is important to HSN and working with an extraordinary organization such as St. Jude is meaningful and has clearly engaged our customers.”
—Mindy Grossman, Chief Executive Officer of IAC Retailing, HSN
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