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MEMPHIS, TENNESSEE (February 2, 2011) – Univision Radio will participate in the Promesa y Esperanza (Promise and Hope) radiothon on February 3 and 4, benefiting St. Jude Children's Research Hospital, the nation's top children's cancer hospital, for the 14th consecutive year.
Univision Radio, the leading Spanish-language radio group in the United States, will transmit more than 30 hours of programming dedicated to raising funds for St. Jude on its stations in cities across the country, including Los Angeles, Miami, Chicago, Dallas, New York and Puerto Rico. Listeners can call 1-800-998-VIDA (8432) or visit www.promesayesperanza.org during the radiothon broadcast to make a donation of $20 per month to become an Angel de Esperanza (Partner in Hope) to St. Jude.
"It is an honor for Univision Radio to continue with our legacy of supporting St. Jude in its mission," said Peter Walker, president of Univision Local Media. "Our listeners and employees know the importance of helping to save the lives of thousands of children with cancer worldwide. St. Jude is a research center where no child is ever denied treatment because of their inability to pay and we are proud to help support with our stations across the U.S."
"The support of Univision Radio throughout the years has been remarkable. Thanks to the efforts and commitment of Univision's staff and the generosity of its listeners, we anticipate another successful radiothon that will help St. Jude give hope to kids in communities everywhere who are battling childhood cancer and other deadly diseases," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude.
The Promesa y Esperanza radio event counts with pre and post coverage on the Univision Network and Univision Local Media. Users can get the latest on the upcoming event by visiting their local radio station websites on Univision.com. The online and mobile radio websites will also feature the latest news, videos and photos from the radiothon, and provide full recaps of the event.
During the two-day event, listeners will have the opportunity to hear the heart-warming stories from some of the Hispanic patients that are being treated at St. Jude. Children like 2-year-old José Fernando, who was diagnosed with acute lymphoblastic leukemia. Thanks to the financial support of donors nationwide, St. Jude will provide José Fernando with the cutting-edge medical care he needs to fight this terrible disease. The survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, has increased from 4 percent when the hospital opened in 1962 to 94 percent today, due to St. Jude's groundbreaking development of combination therapy.
Since opening in 1962, St. Jude has treated children from all 50 states and around the world. From public donations such as the Promesa y Esperanza radiothon, St. Jude researchers and doctors are able to share medical discoveries around the world, including several Latin American countries, to help increase survival rates for children with cancer and other catastrophic illnesses.