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Holiday shoppers. National corporate partners. Celebrities. They're all uniting to raise funds during this year's Thanks and Giving® campaign.
More than seven years ago, Marlo, Terre and Tony Thomas, the children of St. Jude founder Danny Thomas, had an idea: Why not harness the power and generosity of consumers during the holiday season to create a unique fundraising campaign and share the St. Jude story nationwide? Out of that idea came the Thanks and Giving campaign, an unprecedented union of corporations, retailers, celebrities and the media that asks consumers to "Give thanks for the healthy kids in your life, and give to those who are not.” And this year's Thanks and Giving campaign is making it easier than ever for you to show your support.
Shop where you see the magnifying glass
This year, more than 50 companies will be encouraging their customers to give to St. Jude through add-ons at the register or by purchasing specialty merchandise. These dedicated partners include Kmart, CVS/pharmacy, Kay Jewelers, Target, Dick's Sporting Goods, Williams-Sonoma, AutoZone and new partners Tumi, Old Navy, HomeGoods, Cornerstone Brands and Expedia, just to name a few. Just look for the Thanks and Giving magnifying glass logo displayed in stores and online.
Each is ready to repeat the success of previous campaigns when Thanks and Giving kicks off November 22, the start of the country's busiest shopping season.
Sharing the mission
Thanks and Giving helps people nationwide learn about the hospital's cutting-edge research and treatment. Celebrity friends Jennifer Aniston, Robin Williams, George Lopez, Morgan Freeman, and new friends Olympic gold medalist Shaun White and NBA player Dwyane Wade will join Marlo Thomas and the biggest stars of all—St. Jude patients—in television spots and a movie trailer to help bring the mission of St. Jude to the forefront this holiday season.
Thanks and Giving also continues to reach out to the Hispanic community with the help of popular Puerto Rican musician and actor Luis Fonsi and Angelica Vale, a noted Mexican actress, singer and comedienne.
St. Jude National Outreach Director Marlo Thomas will kick off Thanks and Giving during Thanksgiving week, when she will appear for five consecutive days on NBC's TODAY show. Thomas will also share the lifesaving work of St. Jude by appearing on The View, Larry King Live, Bloomberg Night Talk and Nightline. Adding to the excitement of these media appearances is the recent release of Thomas' new book, Growing Up Laughing: My Story and the Story of Funny, which is available in bookstores and online now.
You can help spread the St. Jude mission by joining St. Jude on Facebook and Twitter. A new, interactive feature on the Thanks and Giving website encourages individuals to share virtual gifts with friends and families on the popular social media site Facebook while making a donation to support St. Jude. Individuals can also share stories of their donations on Facebook while asking others to also support the hospital.
And if outdoor activity is more to your liking, you can join thousands of St. Jude supporters in more than 60 communities nationwide in the Give thanks. Walk.™ on Saturday, November 20. The Give thanks. Walk. is an exciting, family-friendly 5K walk where participants are encouraged to form walk teams with their friends, family and co-workers and recruit sponsors to make donations in support of their efforts and St. Jude. Visit givethankswalk.org to find an event near you.
"The Thanks and Giving campaign is an astonishing effort by so many people to help support St. Jude," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "This huge effort is made possible by the dedication of all those involved—from sales clerks who ask for donations and corporate presidents who commit their companies to the St. Jude mission, to celebrity friends who give their time and talent. And at the heart are the holiday shoppers, whose amazing generosity and compassion reflect the true spirit of the season."