Nationwide Hispanic radiothon to support St. Jude

Univision Radio, the largest Spanish-language radio broadcaster in the United States, will once again join St. Jude Children's Research Hospital, the world's premier pediatric cancer research center, in its national annual Hispanic initiative to raise awareness of its mission. The effort, Promesa y Esperanza (Promise and Hope), will take place on February 9 and 10, 2006.
Univision Radio will support Promesa y Esperanza through RadioCadena Univision's network programming in 20 markets including Los Angeles, New York and Miami. The purpose of the effort is to raise awareness among the Hispanics population of St. Jude's mission of helping children suffering from cancer, sickle cell disease, pediatric AIDS and other life-threatening diseases. 
"We are truly grateful for the commitment and support we have seen from the Hispanic community," said David L. McKee, chief operating officer for ALSAC, the fund-raising arm for St. Jude.  "They have enthusiastically embraced the dream of Danny Thomas that 'no child should die in the dawn of life.' With the support of Univision Radio,  St. Jude continues to lead the battle against childhood catastrophic diseases."

St. Jude Puerto Rican patient José Rodr¡guez, 13, will share his heart-warming experience with the radiothon audience across the country. José sees his life reflected in the life of his idol, Lance Armstrong.  At his young age, José has won six medals from the Cycling Federation of Puerto Rico when he received a diagnosis of osteosarcoma, a type of bone cancer, on March 11, 2005. He was referred to St. Jude where doctors proceeded to replace the affected leg five inches below the knee with a prosthesis that would allow him to live a normal life. He dreams of defeating cancer and going back to cycling as his idol Armstrong did.

Local listeners interested in helping José and other children can call 1-800-998-VIDA (8432) during the broadcast February 9 and 10, from 5 a.m. to 9 p.m. EST. 

Since opening, St. Jude has developed protocols that have brought survival rates for childhood cancers from less than 20 percent to better than 70 percent overall. St. Jude has treated children from all 50 states and around the world since opening in 1962. Many patients who receive life-saving treatment are from Spanish-speaking countries, another reason why Univision is passionate about sharing the mission of St. Jude with its listeners.


February 2006