Hispanic listeners tune in to support St. Jude


alsac-hispanic-davidson-09

St. Jude patient Victor (center) and his mother, Maria (left) share their
St. Jude story over the airwaves on La Ke Buena 1480 AM in Kansas
City, Missouri with announcer Brenda Burciaga.

 

Hispanic radio listeners in more than a dozen cities tuned in to help fight against childhood cancer, raising more than $633,000 in cash and pledges during the second annual Promesa y Esperanza (Promise and Hope) radiothon to benefit St. Jude Children’s Research Hospital.

The two-day radiothon took place October 8 - 9 in Philadelphia, Pennsylvania; Charlotte, North Carolina; New Orleans, Louisiana; Providence, Rhode Island; Norfolk, Virginia; Durham, North Carolina; Nashville, Tennessee; Minneapolis, Minnesota; Kansas City, Missouri; Louisville, Kentucky; Richmond, Virginia; and Springfield, Massachusetts.

Thousands of callers pledged their support for children who are fighting cancer and other catastrophic diseases at St. Jude, one of the world’s premier pediatriac cancer research centers.

Stations owned by Golden Door and Davidson Media Group (DMG) and its partner radio stations dedicated more than 30 hours of programming to further the mission of St. Jude by encouraging their listeners to pledge just $20 a month as an Angel de Esperanza (Angel of Hope). These donations help St. Jude maintain its promise that no child is ever denied treatment because of a family’s inability to pay. Since opening in 1962, St. Jude has treated children from all 50 states and around the world.

The hospital’s International Outreach Program (IOP) freely shares medical advancements achieved in the treatment of childhood cancer in developed countries to those with limited resources. As of June 2009, the St. Jude IOP program has partner clinics in 15 countries in Latin America and around the world, including Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Venezuela, Ecuador, Chile and Brazil.

"This year’s radiothon was truly a great success and we are so proud to partner with St. Jude to help ensure that these sick children will have a fighting chance to live healthy and happy lives,” said Felix L. Perez, President and CEO of Davidson Media Group. Davidson Media Group owns 37 radio stations in 19 different markets throughout the U.S.

Listeners had the opportunity to hear stories of survival from Hispanic children who are currently undergoing treatment, such as 3-year-old St. Jude patient Victor who was diagnosed with leukemia.

"Everyone at St. Jude is grateful for the generosity shown by the Hispanic community for our patients and their families," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. “It is heartwarming to see such an enthusiastic response during the Promesa y Esperanza radiothon, and we are inspired by the radio partners and donors who have embraced our lifesaving mission of finding cures and saving children.”

 

November 2009