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Anna’s Linens shares a genuine affinity for the lifesaving mission of St. Jude Children’s Research Hospital, and first participated in the St. Jude Thanks and Giving® on a regional level in 2008.
In their first year of regional partnership, the company raised an impressive amount through its pin-up program. In 2009, Anna’s Linens expanded its relationship by signing on as a national St. Jude Thanks and Giving corporate partner and offering its customers a $1 donation add-on opportunity at the register. In return for a donation, Anna’s Linens gave customers a bounce-back coupon good toward a future purchase. The program was a hit, with the company running out of coupons two weeks prior to the campaign’s conclusion.
Anna’s Linens surpassed its goal and raised more than $347,000—an impressive 233% growth over 2008. In addition, three Anna’s Linens vendors committed to donate to St. Jude.
In 2010, Anna’s Linens extended its campaign by four weeks, and increased the number of bounce-back coupons produced for customers. To ensure that employees never lose sight of what they are working for, the company continues to find ways to incorporate the St. Jude mission into its culture.
In 2011, the company hosted Scare Away Cancer around Halloween, during which employees made donations to St. Jude in return for the opportunity to dress casually at work. Coupled with a bake sale to benefit St. Jude, this proved a great way to get Anna's Linens employees engaged and to launch the St. Jude Thanks and Giving season.
Anna’s Linens enthusiastic support for St. Jude runs deep, from their associates to their executive leadership, and was apparent by the 2011 fundraising total of $626,000 for St. Jude—the company's best campaign to date.
Since the start of the partnership, Anna’s Linens has raised more than $1.7 million for St. Jude, a remarkable accomplishment.