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Univision Radio, a division of Univision Communications Inc. and the leading Spanish-language radio broadcaster in the United States, will again join with St. Jude Children's Research Hospital for its national annual Hispanic initiative to raise awareness of the hosptial’s life-saving mission. The effort, Promesa y Esperanza (Promise and Hope), will take place on February 8 and 9.
Univision Radio will support Promesa y Esperanza through some of its local radio stations in Albuquerque, Dallas, El Paso, Fresno, Las Vegas, Los Angeles, Miami, New York, San Antonio, San Diego and San Francisco. Univision Radio is also supporting the event through RadioCadena, Univision’s network programming in 20 marketsin order to raise awareness and support among Hispanics to help children suffering from cancer, sickle cell disease, pediatric AIDS and other life-threatening diseases. Last year, the Promesa y Esperanza radiothon raised more than $4.2 million in pledges.
“The Hispanic community has truly embraced the mission of St. Jude and has shown a tremendous amount of support for children fighting cancer and other deadly diseases,” said John P. Moses, chief executive officer of ALSAC, the fundraising organization for St. Jude. “We are so appreciative of the support from Univision Radio and the Hispanic community in our life-saving mission of finding cures and saving children.”
St. Jude patients will share their experience of being at St. Jude with the radiothon audience across the country. Listeners interested in helping in the fight against childhood cancer can pledge a donation by calling toll free 1-800-998-VIDA (8432) beginning Feb. 1 until the end of the radio broadcast on Friday, Feb. 9.