St. Jude Children's Research Hospital launches ninth annual St. Jude Thanks and Giving campaign

Memphis, Tennessee (October 15, 2012) – Throughout November and December, St. Jude Children’s Research Hospital and its St. Jude Thanks and Giving campaign partners will give holiday shoppers new ways to give thanks for the healthy kids in their lives, and give to those who are not.

Now in its ninth year, the campaign and its partners have raised awareness and more than $312 million in funds to help St. Jude children with cancer and other deadly diseases with pioneering research and exceptional care. Support of these partners is critical as no family ever pays St. Jude for anything.

“My father believed that every child had the right to a chance at life no matter their race, religion or their family's ability to pay," said Marlo Thomas, national outreach director for St. Jude Children’s Research Hospital. “Thanks to the continued generosity of our extraordinary partners and their customers, we’ve been able to save the lives of countless children and teens worldwide—all at no cost to their families. We are incredibly grateful for their continued dedication to the lifesaving mission of St. Jude.”

The 2012 edition features new partners and expanded opportunities for people to engage with and donate to the campaign online and through their mobile devices.

St. Jude Thanks and Giving partners include more than 60 leading brands representing retail, restaurant, travel, hospitality, media and other industries who ask consumers to give to St. Jude.

This year, new brands like Coca-Cola, Carnival Cruise Lines, Coldwater Creek, ICING and online retailer Gifts That Give join the family of St. Jude Thanks and Giving partners. Campaign stalwarts Kmart, CVS/pharmacy, ANN INC. (the parent Company of Ann Taylor and LOFT), DICK’S Sporting Goods, Williams-Sonoma, Inc., GNC, Domino’s Pizza, New York & Company, AutoZone, Dollar General, Gymboree, Brooks Brothers, HomeGoods, Claire’s, HSN and many others will invite consumers to make a donation at checkout. AOL, American Airlines, Delta Air Lines, Kay Jewelers, Target®, Regal Entertainment Group, Cinemark, Carmike Cinemas and others will support the campaign through product promotions and awareness efforts.

These highly-engaged corporate partners help raise much-needed funds and awareness for St. Jude across multiple in-store, online and media channels:

In addition, national television spots featuring St. Jude celebrity supporters, coupled with print and out-of-home advertising and retail point of sale marketing, will be complemented by a special promotional website, online banner and search advertising, and mobile and social media integration.

In support of the campaign launch this November, corporate partners, celebrity friends and St. Jude supporters will be invited to participate in the first-ever St. Jude Thanks and Giving “Buzz Day,” a single-day social media effort designed to create awareness for the campaign and the lifesaving mission of St. Jude.

The St. Jude Thanks and Giving campaign, created in 2004 by Marlo Thomas and her siblings Terre and Tony, children of St. Jude founder Danny Thomas, celebrates the season of giving by building attention and garnering funds for St. Jude during those months of busy holiday shopping. The funds raised during the campaign impact the lives of children in communities across the country and world, as St. Jude openly shares research discoveries directly with doctors and scientists everywhere.

There are several ways to support St. Jude throughout the campaign, which runs from Thanksgiving week through the end of the year, including:

About St. Jude Children’s Research Hospital:
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for anything and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.

Contacts:
Angela Richmond, 901/578-6658
angela.richmond@stjude.org

Elizabeth DeLuca, 212/843-8089
edeluca@rubenstein.com

Danielle Rabin, 212/843-8487
drabin@rubenstein.com