California radiothon is a big hit

(Riverside, California, April 21, 2003)



Country station KFRG in Riverside, Calif., had another great year for St. Jude, raising $354,000 for the Country Cares for St. Jude Kids® program. The radiothon was held April 10-11.

“We are thrilled with the continued success and dedication of our radio partners and their generous listeners,” said Teri Watson, director of Radio & Entertainment Marketing at ALSAC/St. Jude Children's Research Hospital. “This is a team effort to help save the lives of children from across the country and around the world. The country music industry and its fans are again answering the call.”

This year, representatives from more than 200 radio stations across the country have dedicated thousands of hours of air time spreading the word about St. Jude Children’s Research Hospital and calling for new Partners in Hope®. Their hard work and dedication have made 2003 one of the most successful years for the Country Cares radiothon fund-raising program. Adding to this year’s success are the nearly 20 new stations that joined the Country Cares family.

Among the highlights this season was the tote-board tally from WUSN. The Chicago, Ill., station brought in more than $1 million in pledges for children battling life-threatening diseases at St. Jude. Two months later, generous donors in Minneapolis, Minn., helped top the tally with a record-setting $1,148,000 in pledges. A number of other stations have also dramatically increased tote-board totals over last year’s numbers. KHAY in Ventura, Calif., more than doubled its total from the previous year, with many others following suit.

Randy Owen, lead singer of the group ALABAMA, helped start the Country Cares program in 1989 after meeting with hospital founder Danny Thomas. Since then, nearly 200 radio stations across the United States have joined the Country Cares family and raised $200 million in pledges for the children of St. Jude.

Country Cares is present in more than 100 radio markets, with events in eight of the top 10 markets and in more than 65 of the top 100 markets. A typical radiothon lasts two days and is highlighted by St. Jude patient stories and country celebrity vignettes, local celebrity appearances and exciting radio station promotions.

More than 100 country artists have given their names and time to Country Cares through recorded appeals, visits to the children at the hospital or call-ins to radiothons. These stars include Randy Owen, Brooks & Dunn, Garth Brooks, Kenny Chesney, Tim McGraw, Faith Hill, Lonestar, Clint Black, Keith Urban and more.

For more information about Country Cares for St. Jude, log on to www.countrycares.org.

 

Last update: April 2003