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Each September during Childhood Cancer Awareness Month, ChiliHeads and guests of the casual dining favorite participate in the annual Create-A-Pepper to Fight Childhood Cancer campaign. Guests are encouraged to donate $1 or more for the opportunity to decorate Chili’s coloring sheets. The colored sheets line the walls of each participating location in the U.S. and Puerto Rico, greeting each new guest with the hope of helping to save a child's life. Food servers, bartenders and hosts also raise money by selling customizable T-shirts and, most recently, pepper zipper pulls.
The Create-A-Pepper campaign grew out of a local effort that began in 2002, when seven Memphis-area Chili's raised $14,000 with nothing more than crayons and pepper coloring sheets. In 2003, the promotion expanded to include five Southeastern states; the regional effort raised $50,000.
In 2004, Chili's and St. Jude took the local program and expanded it into a national partnership. In addition to the coloring sheets, Chili's decided to donate an incredible 100 percent of its profits on the last Monday of September. The goal of the first national campaign in 2004 was to raise $2 million; Chili's raised more than $2.5 million.
In 2006, Chili's announced plans to raise $50 million over a 10-year period, the largest single partner donation in the history of the hospital. In honor of the partnership, a state-of-the-art-building was named the Chili's Care Center. The center houses the bone marrow transplant inpatient floor, the Department of Radiological Sciences, inpatient activity areas and research laboratories. The Chili's Care Center was completed in November 2007. Now the children of St. Jude benefit from more sophisticated diagnostic imaging technologies and more precise radiation therapy.
With each passing year, ChiliHeads and guests are more committed to St. Jude. Create-A-Pepper has become an annual tradition that unites communities nationwide and in Puerto Rico, making Chili’s the destination for families and friends to gather and enjoy great food while helping the most trusted nonprofit in the U.S.
In 2011, $5.3 million was donated to St. Jude as a result of Chili’s fundraising efforts. To date, Chili's has donated more than $41 million for St. Jude, closing in on the $50 million commitment.
For more information on the Create-A-Pepper to Fight Childhood Cancer campaign and to color and share your own virtual pepper, visit createapepper.com.