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Each September during Childhood Cancer Awareness Month, ChiliHeads and guests of the casual dining favorite participate in an annual fundraising campaign to support the lifesaving work of St. Jude. During the Chili's More Hope Campaign For St. Jude, guests are encouraged to donate $1 or more for the opportunity to decorate Chili’s coloring sheets. Food servers, bartenders and hosts also raise money by selling customizable T-shirts and slap bands and other merchandise.
Formerly known as the Create-A-Pepper to Fight Childhood Cancer, the More Hope campaign grew out of a local effort that began in 2002 when seven Memphis-area Chili's raised $14,000 with nothing more than crayons and pepper coloring sheets. In 2003, the promotion expanded to include five Southeastern states; the regional effort raised $50,000.
In 2004, Chili's and St. Jude took the local program and expanded it into a national partnership. In addition to the coloring sheets, Chili's decided to donate an incredible 100 percent of net profits on the last Monday of September. The goal of the first national campaign in 2004 was to raise $2 million; Chili's raised more than $2.5 million.
In 2006, Chili's announced plans to raise $50 million over a 10-year period, the largest single partner donation in the history of the hospital. In honor of the partnership, a state-of-the-art-building was named the Chili's Care Center. Completed in November 2007, the center houses the bone marrow transplant inpatient floor, the Department of Radiological Sciences, inpatient activity areas and research laboratories. The center provides St. Jude kids with more sophisticated diagnostic imaging technologies and more precise radiation therapy.
With each passing year, ChiliHeads and guests are more committed to St. Jude. This campaign has become an annual tradition uniting communities nationwide and in Puerto Rico, making Chili’s the destination for families and friends to gather and enjoy great food while helping St. Jude.
In 2011, $5.3 million was donated to St. Jude as a result of Chili’s fundraising efforts. To date, Chili's has donated more than $46 million for St. Jude, closing in on the $50 million commitment.
Share your colored pepper with St. Jude by using the #MoreHope hashtag on your Facebook, Twitter, Pinterest and Instagram. Find more information about the campaign at www.chilis.com.