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An outstanding corporate partner since 2006, Kmart participates in the annual St. Jude Thanks and Giving® campaign by asking their generous customers to donate $1, $5 or $10 at the register upon checkout in more than 1,300 stores across the United States, Puerto Rico, Guam and the U.S. Virgin Islands. In 2012, Kmart added a collectible St. Jude bear ornament to its campaign, with $1 from the purchase price of each ornament benefiting St. Jude.
Kmart has been the top fundraising St. Jude corporate partner for the past three years, raising more the $6.3 million in 2011 and more than $29 million since the relationship began in 2006. Kmart is currently recognized on the Corporate Partnerships display in the main St. Jude lobby for all of its efforts in supporting the hospital, as well as on a very large mural in the Translational Trials Building as part of their support of the St. Jude LIFE and After Completion of Therapy Clinic Presented by Kmart. This beautiful mural honors Kmart’s incredible fundraising success and long-term commitment to the families at St. Jude.
Helping achieve the duel fundraising and awareness goals of the St. Jude Thanks and Giving campaign, Kmart activates exciting media events to help drive awareness and media exposure for the hospital in addition to the millions raised annually to support the lifesaving mission of St. Jude. Kmart also leverages celebrity friends to help bring their campaigns to life including hosting St. Jude patient family shopping sprees with child star Rico Rodriguez in 2011, and designers Sandra Lee and Jaclyn Smith in 2012.
Kmart has also invited St. Jude to participate in exciting online competitions, such as the 2010 ShopYourWay Rewards Billion Points promotion, in which Kmart and St. Jude supporters voted for user-submitted videos to help St. Jude win more than $136,000 in the contest.
Kmart was proud to unveil Kmart for Kids in 2007, the umbrella program for Kmart's philanthropic initiatives. By offering opportunities to customers to give while they shop, Kmart makes it easy for their shoppers across the country to support the charities they care about most. Kmart's program focuses efforts on helping children in communities nationwide live happy, healthy lives.
We are incredibly thankful for our truly meaningful partnership with Kmart.
Learn more about Kmart for Kids and its involvement with St. Jude Children's Research Hospital.