GOAL! Major League Soccer and St. Jude Children’s Research Hospital scored big with Goals for St. Jude

St. Jude gets assist from national campaign during National Childhood Cancer Awareness Month



(MEMPHIS, Tenn. – Oct. 2, 2013) – MLS WORKS, Major League Soccer’s (MLS) community outreach initiative, partnered again with St. Jude Children’s Research Hospital to raise awareness and funds for the hospital during National Childhood Cancer Awareness Month. During each match contested in September, participating MLS teams supported the hospital’s lifesaving mission through in-arena and online promotions and MLS WORKS made a $100 donation per goal scored, resulting in more than $10,000 for St. Jude.

“St. Jude was thrilled to partner with Major League Soccer for the third year for our Goals for St. Jude campaign,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “The support of the players, coaches and soccer fans helps us move one step closer to our goal of realizing the dream of our founder, Danny Thomas, that no child should die in the dawn of life.”

The highlight of the month was Goals for St. Jude Week, a week long awareness campaign to benefit St. Jude that started on Sept. 8 and ran through Sept. 14. During Goals for St. Jude Week, Goals for St. Jude ambassadors Tim Cahill (New York Red Bulls), Logan Pause (Chicago Fire), Dan Kennedy (Chivas USA) and Shea Salinas (San Jose Earthquakes) were joined by other MLS players and coaches to support this campaign for St. Jude, which is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. Public Service Announcements about St. Jude ran in-stadium and on broadcasts featuring MLS ambassadors and St. Jude patients.

“I am honored to be a part of Goals for St. Jude and support an organization that brings hope to children all over the world,” said Dan Kennedy. “Visiting St. Jude Children’s Research Hospital and spending time with patients and their families was eye-opening and inspiring. It is clear that St. Jude really is like no other hospital in the world.”

Fans can see some of the highlights from the MLS and St. Jude during Goals for St. Jude Week by visiting stjude.org/goals for an inside look at exclusive videos and photos of Goals for St. Jude ambassadors with St. Jude patients.