MUSIC GIVES to ST. JUDE KIDS

Social media toolkit

 

Social media ideas for you to engage with friends, family and fans and motivate them to support Music Gives to St. Jude Kids

Music Gives to St. Jude Kids inspires bands, their fans and the music industry to raise funds and awareness for St. Jude Children’s Research Hospital. In addition to year-round activation, summer 2017 will feature a targeted social fundraising campaign to further connect music enthusiasts to the St. Jude mission.

Beginning June 15St. Jude patients will share the ways music helps them endure their battle with cancer with our “Music Gives Me...” social campaign. Artists and fans are encouraged to participate via their social channels to support St. Jude by sharing the ways music has inspired them.

This year also kicks off the inaugural Music Gives to St. Jude Kids Day on Friday, Aug. 4, where we will connect with music venues nationwide to support the patients and families of St. Jude.

Table of contents:

Key Dates

Best Practices

Brand Messaging

Key Campaign Messaging for Social

Downloadable "Music Gives Me" sign and patient images

Key dates

June 15, 2017

Social campaign launch at Firefly Music Festival 

Aug. 4, 2017

Music Gives to St. Jude Kids Day

 

Best practices

Tag St. Jude social media accounts whenever St. Jude is mentioned

Facebook icon

St. Jude Children's Research Hospital

Twitter icon

@StJude

instagram incon

@StJude

Retweet or share social media messaging from St. Jude social media accounts. 

Use our campaign hashtag #MusicGives when appropriate.

Link to stjude.org/musicgives or the designated Music Gives donation form http://bit.ly/2qXy5Ed when possible. 

Keep brand messaging intact as much as possible.

Please only use photos provided by our entertainment marketing team. Note: Due to patient privacy laws, it is important that patient photos are approved by our organization before our partners use them.

Brand messaging

Our main brand messages for discussing St. Jude Children’s Research Hospital: 

Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. 

Or:

Help ensure no family receives a bill from St. Jude for anything.

We’ve helped push childhood cancer survival rates from 20-80%. We won’t stop until no child dies from cancer.

Or:

St. Jude won’t stop until no child dies from cancer. 

Our two main calls to action for the campaign: 

Share what music gives you to support the kids of St. Jude using the hashtag #musicgives and tagging @stjude

Donate your show to support the kids of St. Jude through music.

 

Key campaign messaging 

Facebook 

Join St. Jude and music fans everywhere for Music Gives to St. Jude Kids Day on 8/4. See how you can get involved. stjude.org/musicgives

Music gives me ____. Share how you’ve been inspired by the healing power of music using the hashtag #musicgives and tagging @stjude

Need inspiration? See what others are sharing at stjude.org/musicgives

Music gives me ____. Help music give hope to the kids of St. Jude on Music Gives to St. Jude Kids Day. Donate now. http://bit.ly/2qXy5Ed.

I’m donating a show to the kids of St. Jude! Join me on 8/4 to support St. Jude on Music Gives to St. Jude Day. 

Twitter

Join me in celebrating #musicgives to St. Jude Kids Day on 8/4! See how you can get involved: stjude.org/musicgives

Music gives me ____. Share how music inspires you and tag with #musicgives and @stjude. See what others are sharing at stjude.org/musicgives 

Music gives me ____. Help music give hope to the kids of @stjude. Donate now. http://bit.ly/2qXy5Ed. #musicgives 

I’m donating a show to the kids of @stjude on #musicgives Day! Join me 8/4 to support St. Jude and its lifesaving mission. 

Instagram

Join @stjude and music fans everywhere for Music Gives to St. Jude Kids Day on 8/4. See how you can get involved at the link in our bio. #musicgives 

Music gives me ____. Share how you’re inspired by the healing power of music. Tag your posts with #musicgives and @stjude

Music gives me ____. Help give hope to the kids of St. Jude through the healing power of music on Music Gives to St. Jude Kids Day. Donate at the link in our bio. #musicgives 

I’m donating a show to the kids of @stjude! Join me on 8/4 to support St. Jude on Music Gives to St. Jude Kids Day #musicgives 

Assets 

Download and print the Music Gives Me sign. Write in what Music Gives you, take a photo of yourself holding the sign, and share to your social accounts using #MusicGives and tagging @StJude

Music Gives Me Sign

Social media images 

Videos