partner-summit-logo-2019

Here are the details for your 2019 Partner Summit. We are so happy to have your continued support.

 
 
 

Cause Marketing Agenda

  1. Time Activity Location
    12 p.m. Registration Opens Peabody Hotel - Mezzanine
    3:30 - 4:30 p.m. Introduction to St. Jude and Partner Summit Peabody Hotel - Hernando DeSoto
    5:30 p.m.  Cocktail Reception Peabody Hotel - Grand Ballroom
    6:30 p.m. Celebration Dinner Peabody Hotel - Grand Ballroom
  2. Time Activity Location
    7:30 a.m. Partner Summit Registration Opens Peabody Hotel - Mezzanine
    7:45 - 8:40 a.m. Grab and Go Breakfast Peabody Hotel - Grand Ballroom DE
    8:40 - 9:00 a.m. Travel to St. Jude Children’s Research Hospital Load Buses on Union Avenue
    9:00 - 10:15 a.m. Tour of St. Jude St. Jude Children's Research Hospital Campus
    10:30 – 11:45 a.m. Session 1:
    Domino’s Digital Transformation
    Dennis Maloney, Chief Digital Officer
    Marlo Thomas Center Large Auditorium
    12:00 – 1:30 p.m. Session 2:
    Lunch with Rick Shadyac, ALSAC President and CEO
    Domino’s Event Center
    1:45 - 2:30 p.m.

    Inside St. Jude: Research Program Highlight

    Marlo Thomas Center Large Auditorium
    2:30 - 3:00 p.m. Coffee Break Marlo Thomas Center Lobby
    3:30 - 3:45 p.m. Session 3:
    Introduction to St. Jude Inspire and St. Jude Brand Central
    Marlo Thomas Center Large Auditorium
    4:00 – 4:45 p.m. Session 4:
    Case Study: Executing a Media Tri-Partnership
    CARS and Cox Automotive
    Marlo Thomas Center Large Auditorium
    4:45 p.m. Buses depart from St. Jude campus to Peabody Hotel Outside Marlo Thomas Center
    6:30 p.m. Dinner and Memphis Experience Stax Museum of American Soul Music
  3. Time Activity Location
    8:00 – 9:15 a.m. Session 5:
    Breakfast and a St. Jude Patient Speaker
     
    Peabody Hotel - Grand Ballroom
    9:25 - 11:30 a.m. Breakout Sessions
    There will be three 35 minute sessions. Choose one from each time slot to attend.
    Peabody Hotel: Brinkley, Cockrell, Hollander or Alonzo Locke on Mezzanine. See complete list in the tabbed section below.

    Breakout Session Choices

    Choose one session from each time slot to attend.

    Time Peabody Hotel - Brinkley Peabody Hotel - Cockrell Peabody Hotel - Hollander Peabody Hotel - Alonzo Locke
    9:25 - 10:00 a.m.

    TOPIC: Foundations of Launching Your Partnership

     

    Learn key activities that lead to building a sustainable partnership with St. Jude while experiencing strong fundraising results.

     

    Company: Chuy’s

    TOPIC: Cultivating Executives to Become St. Jude Champions

     

    Hear how HD Supply strengthened its partnership with St. Judethrough gaining buy-in from executive leadership through campaign support, touchpoints and St. Jude event integrations.

     

    Company: HD Supply

    TOPIC: Engaging Franchisees in Your St. Jude Fundraising Program

     

    Learn how to engage franchisees to participate in the fundraising efforts for St. Jude will be key to long term success of your partnership with St. Jude.

     

    Company: Domino’s

    IDEATION SESSION: The Next Generation of Partnership Campaigns

     

    During this ideation session, we want to hear from you on how we can innovate together to drive more value to partners during these campaigns (St. Jude Thanks and Giving, Childhood Cancer Awareness Month, My St. Jude Family) and raise more funds and awareness.

    10:10 - 10:45 a.m.

    TOPIC: Using St. Jude Fitness Initiatives to Build Culture

     

    Participation in the St. JudeWalk/Run or the St. Jude Memphis Marathon Weekend can help to build culture and employee engagement.

     

    Company: Lancôme

    TOPIC: Selling Product to Benefit St. Jude

     

    Coton Colors will share successful practices on selling product benefitting St Jude and how they’ve been able to continue to expand their offerings and develop demand to their wholesale and retail customers.

     

    Company: Coton Colors

    TOPIC: Targeting Your Message for the Hispanic Audience

     

    Pollo Campero will share insights and key learnings when marketing to the US Hispanic to understand sales trends and how this determines campaign time frames.

     

    Company: Pollo Campero

    IDEATION SESSION: 
    St. Jude Thanks and Giving Campaign Feedback

     

    For 15 years, the St. Jude Thanks and Giving campaign has generated billions of impressions and raised more than $1 billion for the kids of St. Jude. During this ideation session, we want to hear from you on how we can continue to evolve this program to drive more value for you and raise more funds for the kids.

    10:55 - 11:30 a.m.

    TOPIC:  Capitalizing on One Day Fundraisers In-store

     

    Hear how New York & Company’s one day activation drives engagement with employees in the store and helps to connect the customer to St. Jude, in addition to consistently creating one of the largest single fundraising days in the campaign.

     

    Company: New York & Company (RetailWinds)

    TOPIC: Using This Shirt Saves Lives to Engage Corporate Employees

     

    Learn how Best Buy used their partnership with St. Jude to engage corporate employees in the St. Jude partnership with the “This Shirt Saves Lives” t-shirt incentive promotion.

     

    Company: Best Buy

    TOPIC: Fully Integrating St. Judeinto your Online and Mobile Experience

     

    Brooks Brothers has fully integrated St. Jude into their desktop and mobile web experiences and will share strategy, insights and analytics of the customer experience.

     

    Company: Brooks Brothers

    IDEATION SESSION: The Next Generation of Partnership Campaigns

     

    During this ideation session, we want to hear from you on how we can innovate together to drive more value to partners during these campaigns (St. Jude Thanks and Giving, Childhood Cancer Awareness Month, My St. Jude Family) and raise more funds and awareness.

By partnering with St. Jude Children’s Research Hospital, your company or organization will be associated with one of the world’s most respected health care charities,and you’ll give St. Jude more opportunities to raise the money needed to fund our leading-edge research.

Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since we opened more than 50 years ago. And we're working to drive the overall survival rate for childhood cancer to 90 percent. We need your help to reach this milestone in cancer care.