A popular and award-winning Tejano/Norteño music group recently announced its commitment to St. Jude during the annual Promesa y Esperanza seminar, held January 22 – 24 in Memphis, Tennessee.
Intocable, which won a Grammy Award in 2005 for best Mexican/Mexican-American Album and multiple Latin Grammy awards throughout their career, performed for a crowd of St. Jude supporters during the event’s closing dinner, and announced a five-year fundraising commitment to St. Jude after the performance. The group also donated two accordions to be used at future St. Jude auctions, and sponsored the seminar’s Friday night dinner.
Intocable is comprised of Ricky Muñoz (lead vocalist, accordion), René Orlando Martínez (drums, chorus), Sergio Serna (percussion), Johnny Lee Rosas (sixth bass, backup vocalist), José Juan Hernández (rhythms), Alejandro Gulmar (sixth bass) and Alberto Ramirez (bass).
Promesa y Esperanza is one of the most successful radio fundraising programs in the U.S. Hispanic market, raising more than $110 million for St. Jude since its inception in 1997. More than 100 stations in 50 markets across the U.S. participate in the program, helping to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
The annual seminar serves as a celebration of St. Jude partners and supporters within the U.S. Hispanic community. Attendees represented the fields of radio, television, Latin entertainment, record labels, corporate partners and volunteers.
In addition to Intocable, Jay Ruiz also performed at the event. Media groups in attendance included: La Prensa Latina, El Norte News, Media Vista, Univision Phoenix, BELLO Mag, La Raza Newspaper, Univision Chicago, Univision Fresno, El Palo Magazine and Univision Los Angeles.
Regional Mexican artist, Jesus Mendoza, also attended the event, as did publishing and recording industry companies Garmex, SESAC, and BMI.